Potential fashion trends for next summer


London’s Margin trade show continues to build its reputation as a leader in showing up-and-coming upscale streetwear labels. Naturally, it’s a key spot in scouting new fashion trends. Here’s a look at some of the potential heavy hitters for next summer:

Peacock Prints
At label Yes, intricately embroidered peacock heads were stitched onto cotton shirts for men and onto tanks and mini-dresses for women.
OK47 and 20 Four 7 both used peacock feather images on cotton jersey dresses and vest tops.
Limited edition Matthew Williamson Coca-Cola bottles covered in a peacock feather print were given away at the show.

Bling Bling
Jewelry designer Thomas Nayer showed hip-hop graffiti style script on silver hoop earrings and pins.
Glitzy necklaces, pets in jewelery, and diamante effect prints were seen at Heidi Seeker.

Big Cats
Tiger print t-shirts were spotted at Dirty Boy and Marada.
Seeker showed domestic kitty graphics.

Aviation Graphics
T-shirt label Imperfectionist used a hybrid graphic of the Grim Reaper and an aircraft for their next collection.
Planes were also seen on t-shirts, sweats and badges at Lazy Oaf.

Bruised Color Schemes
Many collections were still carrying this past summer’s bubblegum pink and primary greens, reds, and yellows, but an emerging trend this season was shades of purple and lilac, as well as faded shades of denims and blues, as seen at London Denim and Onjoo Mac.

Ruby Foo Exhibitor Website

Ruby Foo was a dream that came true. Knowing absolutely nothing about fashion, manufacturing, marketing or distribution, Lucy decided to set up her own illustrated women’s clothing label Ruby Foo and launched at Glastonbury 2002 and then went on to feature at the Big Chill festival. The label grew very slowly and was sold initially at Camden Lock market and in 2003 Lucy was entered into the Shell Livewire Young Entrepreneur of the Year award - when she represented the East and South East region overcoming high competition to be one of ten finalists in the Shell Livewire Young Entrepreneur of the Year Award. Ruby Foo didn’t win - but we thought out of 1500 entrants coming in the top ten was pretty good. In 2004, Ruby Foo exhibited as part of the Margin Streetwear Show during London Fashion Week and succeeded in getting the winter 2004/05 range sold to House of Fraser stores across the UK. Ruby Foo is currently on a gap year style experience…watch this space

Drapers August 2004

DOOK

Working as a freelance graphic designer (producing record covers, magazine spreads and graphics for fashion brands) pays the bills and allows DOOK the space he needs to plan his trademark time-consuming and painstaking graphic pieces.

Inspired by Saul Bass, Ren and Stimpy, and 1980’s bed-linen, viewers have responded well to the use of colour and a modern aesthetic with a 1950’s edge. With an exhibition in Tokyo under his belt where he produces most of his commercial work, DOOK will be heading to Los Angeles in August to take his work to the States.

A selection of works by DOOK were on display at Margin London in August 2004.

dook.info

Warp Records commissioned new pieces that were displayed exclusively at Margin from their stable of visiting artists which included DELTA from the Netherlands, SHT from Australia, REDEUX, TDR and DAN SPARKES.
www.warprecords.com

DELTA
Delta, a Dutch-based artist, has been in the forefront of the European graffiti movement since 1984. Mixing wild-style graffiti with architectural lines, his futuristic signature style combines abstract and highly architectural painting that is recognized around the world.
www.deltainc.nl


SHT
Born and raised in Singapore, Chris Lim took an academic route and completed a graphic arts diploma in Melbourne. His detailed drawings reference the inevitable influences of hip hop and rave culture.
www.fu-tourist.net

DAN SPARKES
www.kuildoosh.com

TDR
TDR: The Designers Republic is 18. The Designers Republic is currently Ian Anderson, Nick Bax, Matt Pyke, David Bailey, Dan Fleetwood, Abby Ribbands and Mark Cashman.
www.thedesignersrepublic.com

Airside

Established in 1999, Airside is a London-based design company.
Work to date includes:skateboards for Carhartt, record sleeves for, among others, Azuli Records (Another Late Night series), various sleeves, pop promos and visuals for Lemon Jelly, websites for Paul Oakenfold and Richard Ashcroft, and stings and animations for MTV Europe. They have also produced best-selling t-shirts for films including Battle Royale, Shaun of the Dead, Zatoichi and Ring.

WARP RECORDS

CD ARTWORK BY DOOKHome to respected artists including Aphex Twin, Squarepusher, Nightmares on Wax, and Boards of Canada, UK Label Warp Records produced a limited-edition Margin CD featuring new tracks from artists such as Gravenhurst, Two Lone Swordsmen, Beans and Prefuse73.The quantity of the Warp x Margin CD was strictly limited and was given out to visitors at Margin London in August 2004.

August 2004

20four7

AlphaBetCity

Airside

Block Headwear

Brennan & Burch

Cell Division

Dephect

Dirty Boy

Disturbia

Dudley

Estoy

Get Casual

Goodvibes

Heidi Seeker

Hixsept

Iggi

Ili I Love It

Imperfectionist

I Saved Laurence

Junkfunk

Junky Styling

Lady Luck Rules OK

Lazy Oaf

London Denim

Marada

MbyM

New Urban

OK47

Onjoo Mac

Pascalokada

Pascalokada

Propaganda

Rebecca Jay

Revolution or Death

Slush

Supremebeing

Tarzan

Throw

Treat Ya Self

Uniform

Upper Playground

Warp Records

X-Large

Yes London

August 2004

MARGIN LONDON

8th & 9th August 2004, from 10am til 6pm

Showcasing upscale streetwear & directional tailoring, the August 2004 edition of MARGIN LONDON will preview a well-edited collection of clothing and accessories ranges for Men and Women from 70 hand-picked premium labels, including many new design start-ups.

AIRSIDE, APESTEIN, BEBERT, BLOCK HEADWEAR, BRENNAN & BURCH, CELL DIVISION, DEPHECT, DIRTY BOY, DISTURBIA, ESTOY, GOODVIBES, HEIDI SEEKER, HIXSEPT, IGGI, ILI - I LOVE IT, IMPERFECTIONIST, I SAVED LAURENCE, I-SAW, JOYSTICK JUNKIES, JUNKFUNK, JUNKY STYLING, LADY LUCK RULES OK, LAZY OAF, LONDON DENIM, LONGSHANKS, MARADA, NEW URBAN, NOBBY STYLES, MBYM, OK47, ONJOO MAC, PASCALOKADA, PAULS BOUTIQUE, PROPAGANDA, REBECCA JAY, REVENGE, REVOLUTION OR DEATH, SHAIWEAR, SLUSH, SNOOZE, SUPREMEBEING, THE INSTITUTE, THROW, TRAKCYDE, TREAT YASELF, 20FOUR7, UNIFORM, UPPER PLAYGROUND, WARP RECORDS, X-LARGE, YES LONDON

The Music Rooms, South Molton Lane, London W1

MARGIN LONDON

MENS & WOMENS CLOTHING & ACCESSORIES

Next Edition:
SPRING/SUMMER 2005 PREVIEW
FOR BUYERS & PRESS
Entrance free for Buyers & Press
with invite or business card on the door

8th & 9th August 2004