NEWS +
Margin has expanded the show by opening up an addtional 20% of floorspace to make room for the growing number of exciting UK and International start-ups looking to exhibit in London during London Fashion Week +

By opening up a previously unused area of the Margin venue to make for a larger Magazine and Media Lounge, the February 2008 edition has grown to over 90 exhibitors to create the largest curated selection of Mens and Womens streetwear exhibitors in Central London + By hand-picking great brands that Margin considers relevant and exciting to contemporary buyers and press, Margin has created our largest show to date and a one-stop selection in the very centre of London in Soho +

Margin is well known amongst key buyers and press for providing an affordable launchpad for new labels and the February 2008 edition is no exception with over 80% of exhibitors making their global debut +

Originally established to provide a relevant showcase for upscale streetwear brands such as Dephect, Lost Property and Ames Bros, the show has expanded gradually and carefully each season to encompass additional product areas.

The sharp tailoring and elegant designerwear of the Kreateur area has been honed each season to highlight cutting-edge garments with labels such as Social Suicide, Missmilne, Emily & Fin, and Dusty.

In August, the new accessories area GILD was added to the show to focus on directional accessories ranges by new brands such as Punky Pins, Pik & Pokket, Prod, and Zillion who will be exhibiting in the February GILD.

New for February 2008, Margin has added an area for eco-aware streetwear labels called TraidFare , highlighting brands that use organic fabrics and manufacture responsibly and sustainably such as Kuyichi, Komodo, THTC, Organic Stereo, Regenerate, Rise-Up, Moly Kulte and Jumble and other ethical fashion brands.

Margin will take place on the 10th 11th & 12th February 2008 at The Vinyl Factory Gallery in Soho , map online at www.margin.tv/map

PARTIES +
Margin is hosting two parties during London Fashion Week +
The first pre-show party takes place on Saturday the 9th February with Deers DJ’s Laurents from Bread & Honey, Kitsune’s Jerry Bouthier, and DJ Paulette from Mix Paris.
The second mid-show party takes place on Monday the 11th February organised by Margin exhibitors Bantum, Death Industries England, M.Y Clothing, Marmalade Ho and Regenerate, with DJ Example and Elementz, and UK Championship breakdancers Imperial Steps.

CD & SOUNDTRACK +
Margin is pleased to be welcoming New York record label Nublu Records to Margin London in February 2008. Nublu will be providing the backing soundtrack to the three days of the show as well as a limited-edition Margin x Nublu CD exclusively for Margin visitors +

ART +
PIMP ART is the new artist agency and subsidiary arm of the PIMP collective which incorparates the magazines, Pimp Guides. The PIMP platform has formed a roster of some of the most prolific artists worldwide, boasting highly-respected and internationally-acclaimed fine and graphic artists, graffiti writers, photographers and illustrators. Pimp will be installing their art in the Magazine Lounge at Margin London in February 2008 +

REFRESHMENT +
Margin is pleased to welcome back Firefly Tonics who will be providing complimentary refreshments for Margin visitors in February 2008 + With a range of healthy drinks that are sugar-free, Firefly Tonics are a blend of herbs and fruit juices created by expert herbalists + With names such as “Wake Up”, “Chill Out”, “De-tox”, “Love Potion” and “Health Kick”, the self-explanatory tonics are a natural way to refresh and revitalise + www.fireflytonics.com

MISSION + Margin exists to promote young upscale streetwear labels. The Original and the best platform for new talent for the over 6 years, Margin was established to help new labels reach a wider buying and press audience. Margin was created out of necessity. Retailers travel the world looking for the next big thing but are never going to find up-and-coming labels at a show whose costs prohibit fresh talent. The main drive of Margin was to establish a show where new young labels could find an affordable platform.

MARGIN + www.margin.tv +

Applied Clothing

Born and based in the UK, Applied Clothing, is an independent streetwear brand that designs, commissions, and collaborates with established artists, designers and illustrators from around the globe to create a broad range of limited art prints designed for screen print and embroidery.

The range includes mens and womens tees, sweats, headwear, and accessories. With previous artist and illustrator collaborations incuding Matt Joyce, Duudle, Judith Drews and Gaston Caba, all Applied garments are 100% cotton, fair trade, ethically sourced garments.

The range includes mens and womens tees, sweats, headwear, and accessories. With previous artist and illustrator collaborations incuding Matt Joyce, Duudle, Judith Drews and Gaston Caba, all Applied garments are 100% cotton, fair trade, ethically sourced garments.

Bantum

Originally established as a solution to the lack of upscale streetwear in smaller sizes (hence the name Bantum, as in Bantum-weight boxing), the range has been expanded to include sizes in all classifications, from feather- to heavy-weight.

Bantum’s 07/08 collection of tees, printed hoods and secret pocket sweats have been splashed in brights including green and pink, Bantum corporate colours. The philosophy of the label extends to the prints with piranhas, bees, and other small but feisty creatures.

Bantum has also collaborated with jewellery designer Debbie Bryan to create handmade and limited edition cufflinks and pendants.

Bantum is hosting a party during Margin along with four fellow exhibitors (Death Industries England, M.Y Clothing, Marmalade Ho, and Regenerate) on the Monday during the show. See Berny Bantum at the show for invites.

Cock & Magpie

Cock & Magpie is a new underwear label and the brainchild of sisters Kate and Lucy Linden, the creative duo behind the Cockfighter of Bermondsey.

Kate designed for Katharine Hamnett, Patrick Cox and several other fashion houses before starting the popular streetwear brand Cockfighter.

Comfortable yet cheeky, each collection of 100% cotton single jersey underwear is inspired by the brand’s London roots and the new range is a nod to David Bowie’s Aladdin Sane, with a bit of cheeky glamour.

Cock and Magpie will be exhibiting their first complete collection at Margin in February 2008 in The Tee Room area.

Trousers
Launching in Area 101 in February 2008

With premium Italian selvedge and organic denim, Trousers is a new mens jeanswear label making their global debut at Margin in February in the 101 area.

Formed by a group of four multi-disciplinary designers and creatives based in London, Trousers is an experimental innovative label which walks the fine line between classic and extreme to develop new shapes relevant to the needs of contemporary menswear.

Cutting-edge patterns marry the finest materials to create a range of premium jeans.

Double Goose
UK Debut at Margin in February 2008

Double Goose ruled the New York old school hiphop scene in the 80’s as the outerwear of choice and was sported by legendary artists such as Run DMC, Rakim, LLCool J, and Public Enemy.

In Paris, avid fans of the jackets learnt how to meticulously remake the range authentically with amazing attention to detail, and then relaunched the brand. The French-made Double Goose jackets are designed to be as close to the old school originals as possible with collectors of the vintage pieces raving about the newly issued outerwear.

All of the 100% leather jackets are filled with goose down with a removable fur collar, and come in a variety of colours and shapes.

Kuyichi Pure Premium Denim

Kuyichi is an innovative jeans brand that believes in choosing fashion with a conscience and a purpose, put together in a chain of Fair Trade.

Kuyichi Pure Premium Denim launches 12oz and 15oz orange selvage fabrics, both from the finest organic cotton. This prime denim is dyed with the authentic deep indigo used for traditional Japanese denims in dry and italian saturated finishes.

InsideOut Agency will be in the TraidFare area of Margin showcasing Kuyichi Pure Premium Denim, along with eco-aware labels Organic Stereo and THTC.

Sportswear International Denim UK

Fashion Monitor News

Margin introduces new exhibition area TraidFare Fashion The organisers of London-based trade exhibition Margin have announced the introduction of new area TraidFare for the next event in February 2008 - see events. The section will focus on Fair Trade and organic clothing and include collections from streetwear and casualwear labels that ensure their products and fabrics are manufactured ethically and free from chemicals. Margin has always featured fairly-traded and eco-aware labels but an increase in the number of them now warrants a dedicated area. Brands including Komodo, Organic Stereo, and THTC will be showcased at the event which takes place at the The Vinyl Factory Gallery in London’s Soho. www.margin.tv www.traidfare.com

www.fashionmonitor.co.uk

Drapers Show Exhibitions and Events Calendar

Drapers February 10-12 + MARGIN + Vinyl Factory, Foubert’s Place, London W1 www.margin.tv + STREETWEAR + Product + Established streetwear brands rub shoulders with a selection of edgy, up-and-coming labels + Who goes + independent and department store buyers + How long to cover it + one day + Anything else + the Gild accessories area will be expanded from 10 to 30 exhibitors for this edition + Margin: established brands mix with up-and-coming labels at this London streetwear show