market news

LONDON SHOWS USHER IN S/S 2008 TRENDS
London, England, 10 Aug. 2007

At Margin (margin.tv), which ran August 5 to 7, a new initiative, Accessories Gild, presented a consistent slew of labels encompassing handbags, jewelry, socks, scarves and even the odd tie. A collection of abstractly printed clutches and scarves by Stateek (stateek.com), was one highlight and Punky Pins (punkypins.co.uk) charmed visitors with its clubby, quirky jewelry range.

On the apparel side, Oak Jeans (oakjeans.com) showcased its collection in the section dedicated to new names, 101. Although the label is still in its infancy and offers a limited number of styles, it is reaping the awards after being featured to great acclaim on the prime time TV UK reality show, WAGs Boutique.

The fluoro color fad, which was absent elsewhere, made an appearance at Margin where it manifested itself in the collections of White Trash for Cash and Chateau Roux, among others. (Evidently, the New Rave trend is not yet ready to put its dancing shoes on the shelf, at least in London, the club mecca of the world.)

Margin’s producers reported that attendance at the latest edition matched that of the February 2007 show, which saw a 40% increase from the prior one.

- Emma Holmqvist, London Correspondent

+++ MARGIN LOCATION & DATES +++

The Vinyl Factory Gallery +
45 (rear) Foubert’s Place
Entrance from Marshall Street +
London W1F Venue Map online at:
www.margin.tv/map

Sunday Monday & Tuesday
5th 6th & 7th August 2007
Sun 5th Aug: 11am til 6pm
Mon 6th Aug: 10am til 6pm
Tue 7th Aug: 10am til 3pm

MENS & WOMENS CLOTHING & ACCESSORIES �
UPSCALE STREETWEAR & DIRECTIONAL TAILORING
+++ Margin is a curated event where buyers know they can find great new labels season after season and don’t have to wade through hall after hall of established brands to find directional new products to offer their shoppers.

+++ Spaces are limited to appropriate brands only that have a directional edge and something new to offer.

+++ Margin consistently welcomes key buyers from directional stores and editors from cutting-edge titles keen to keep a step ahead of the competition and who know Margin is the prime location to discover new brands + at larger events where mainstream brands take centre-stage and priority, new labels can often be an opportunity missed.+++ The Original and the best platform for new talent for over 5 years, Margin was established to help new labels reach a wider buying and press audience. Margin was created out of necessity. Retailers and Editors travel the world looking for the next big thing but are never going to find it at a show whose costs prohibit fresh talent. The main drive of Margin was to establish a show where new young labels could find an affordable and successful platform.

� AUGUST 2007 EXHIBITORS INCLUDE +++
101 APPAREL + 2D’S PLACE + AGHARTA + AMES BROS + AYAME + B^$T^&D + BABBU + BLOCK HEADWEAR + CHATEAU ROUX + CLOVER + CRAIG NATIVE + DAVID & GOLIATH + DEPHECT + DISTRICT 6 + EC STAR + EIO CLOTHING + EMILY AND FIN + FAME WILL COME LATER + FFYR + FIONA & LUKE + FOURHOLES + FUNKROCK + GAMA-GO + GRETCHEN - THE LITTLE PEARL + HICALORIE + JUNKIE LOVERS + KATALYST + KEEP CALM AND CARRY ON + LA GIOIA + LIFEPOD + LOST PROPERTY + LOS COJONES DEL PERRO + MARMALADE HO + MERC + MIMOCO + MISSMILNE + MONBIANCO + MULDOONEYS + NAT-2 + OAK JEANS + PERFECTLY FLAWED + PRETTY VACANT + PUNKY PINS + RIMO-TO + RING LEADER + RUFUS + SHEPLAND + SMILEY COLLECTION + SPUK + STATEEK + STUNT DOUBLE + STYLEX + SUNKING + TOKE + TRASHMARK + UPPER PLAYGROUND + URBAN GOD + UZI + VACANT + WENDYS + WHITE TRASH FOR CASH + YAMAMA + YUMMY INDUSTRIES +

AND MORE +++

Menswear Buyer

Drapers Report

+ MARGIN LONDON COLOURING BOOK +

To commemorate our 10th season of Margin London and celebrate 5 years of presenting fresh brands to visiting buyers & press, we decided not to invite new artists to display their work in the gallery area and instead ask past and present exhibitors, artists, and visitors to get creative + We sent them a simple graphic template a week before the show and here are some of the results that made it in time to display +
Enjoy +

(If you want to take part and submit your version, download the PDF template here).

+ EXHIBITORS +

APPLIED CLOTHING http://www.appliedclothing.com/

CHATEAU ROUX http://www.chateauroux.co.uk/

FARSTAR CLOTHING http://www.thefarstarconspiracy.com/

GARMENT WORKERS http://www.garmentworkers.com/

GIRLGANG http://www.girlgang.co.uk/

KETCHUP & MAJO http://www.ketchupundmajo.de/

LIVE MECHANICS http://www.livemechanics.com/

MARISSA V http://www.marissav.com/

SOME PRODUCT http://www.someproduct.com/

SP:UK http://www.spunky.co.uk/

TEE & TOAST http://www.teeandtoast.com/

TOM DICK & HARRY http://www.tomdickandharry.com.au/

ZUKALE & HUOVIALA http://www.zukalehuoviala.com/