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Next fall’s fashion trends

Recently we checked out Margin London, the leading alternative streetwear tradeshow in the UK. Here’s a quick rundown of the major trends from the show:

Vintage: When will this not be a trend? Get Cutie from Brighton showed 50s-inspired big bold floral print dresses that were snapped up by buyers. D4 Discus featured vintage inspired prints on 70s style maxi dresses and eco-friendly label Our World Recycled had similarly glamorous sun dresses. Yamama did Me Decade silhouettes in the form of mohair knitwear.

Military: Army jackets were plentiful, as were camouflage prints and details such as epaulettes. Apestein’s U.S. military influenced collection featured fitted crinkled cheesecloth shirts. Southwest Clothing fused army influence with fluorescent graphics, another strong trend.

Rock n Roll: This trend is still going strong, too. Apestein’s far out t-shirt graphics were heavily influenced by Jimi Hendrix and 60s psychedelia in general. Wendy’s rock belts had previously been worn by Sid Vicious and Johnny Rotten. Lost Property’s graphics were based on t-shirts worn by John Lennon and Frank Zappa.

Tailoring: Although Margin is best known for streetwear, the show is also becoming a destination for more formal tailoring. French men’s and womenswear brand Kulte combined vintage American shirting and striped knits with slim, satin dinner suits. Minimalist Swedish womenswear label Reflective Diffusion put the emphasis on superior quality well-cut basics; detailing was limited to the seams in a range of tops, capes and dresses. Spanish label El Ganso fused tailoring with sports details, such as felt stripes on heritage fabrics and formal coats.

MensWear Buyer

Sportswear International #204

Margin - London, England Launched four years ago, Margin was established to offer a show ‘where new young labels could find an affordable platfrom’ says show owner Odysseas Constantine. ‘Streetwear shows can be simpler without monolithic booths and competing sound systems - it saves brands feeling the need to compete in booth design and it saves them time and money,’ he adds. ‘Margin provides a stylish space where the product is key, we have a simple layout that brings the collections and the art to the attentions of visiting buyers and press.’ The biannual show moved venues to the Royal Horticultural Halls for its February 2006 edition. Its regular exhibitors include Supremebeing, Dephect, Lady Luck Rules OK, Lazy Oaf, I Saved Laurence, New Urban, Slush, 2sickbastards and Urban Urban. www.margin.tv

… hip young British brands continue to gather at Margin …

Yet, paradoxically, among all the change it fosters, streetwear also thrives on consistency. As Odysseas Constantine, the owner of the London-based streetwear show Margin, says: ‘The most successful brands are the ones who know what they’re about and stick to that message from season to season with no particular attention paid to mainstream trends.’

“Thanks for a great show, took lots of good new orders, so it’s all good!” I Saved Laurence

Heidi Seeker Exhibitor Website

“MARGIN was an excellent show for us and we look forward to attending in July. The Margin team have once again created a great environment for Seventyseven and other quality labels to meet with respected buyers from the U.K and around the world.”
Seventyseven

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“As usual Margin was very successful for us and has been a huge factor in the growth of our brand. It is an ideal and affordable way to showcase our clothing to a wide variety of buyers from the UK and abroad. This season we wrote really good orders and the new venue worked well for us. The general feedback from buyers I spoke to was that while other shows had become more mainstream, unimaginative and commercial, Margin had stuck to its guns offering a far more exciting selection of niche brands with unique products.”
Heidi Seeker

Drapers ‘Off the Record’