10 Years of introducing Fresh Brands & New Designers
The longest running independent fashion trade event in
London, Margin is renowned for providing a successful
launchpad for directional new designers, alongside
credible established brands.
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SLOW DANCE
Making their European trade debut at the 10 year edition of Margin in February 2012, Slow Dance from Tokyo in Japan will be exhibiting their, quite frankly, dreamy range of womenswear. Creative pattern-cutting has produced a romantic range that is not only unique but also highly flattering with well-placed draping and swagging to hide those “problem” areas. All made in Japan from Japanese textiles, somehow Slow Dance pulls off the neat magic trick of being simultaneously relaxed yet dressy. Launched in 2009, Margin is pleased to welcome Slow Dance to the UK to present their trade debut outside of Japan as part of the long-running exchange programme with the IFF show in Tokyo.
As a result of an exchange programme between the UK’s Margin London tradeshow and Japan’s International Fashion Fair, a selection of brands will be getting double the exposure this season.
British brands Vacant and Reveller Clothing Co who are exhibiting at Margin London in February 2008 have been selected by the IFF committee to exhibit free of charge at the IFF Tokyo show in the directional hall called “Terroir” for international brands.
In return Japanese labels Cyrhyme and Toumei-Manila (pictured above) have been selected by Margin to exhibit their unique ranges of reworked menswear and directional womenswear respectively in the 101 area for new labels at Margin London.
Margin London (margin.tv) takes place on the 10th 11th & 12th February 2008 and the IFF Tokyo / Terroir exhibition (senken.co.jp/exhibition) is coming up from the 23rd to the 25th January 2008.
Making their global debut outside of Japan, Margin is pleased to welcome Toumei-Manila to exhibit in the 101 area for new labels with their unique range of womenswear.
Toumei-Manila create one-piece dresses made with unique retro fabrics finished with vintage buttons and detailing. With their own store in downtown Tokyo, Toumei-Manila have honed their offering of desirable womenswear based on customer feedback to create a range of highly wearable and sellable dresses.
Margin is pleased to welcome Tokyo brand Cyrhyme to Margin to make their global debut outside of Japan with their range of menswear.
Cyrhyme initially deconstructed vintage denim to create new clothing but soon expanded the range to include other vintage textiles such as army and workwear fabrics to create menswear with an ethical outlook. Cyrhyme will be exhibiting in the 101 area for new labels at Margin as well as at the IFF Tokyo exhibition taking place at the Big Sight Exhibition Center in Japans largest exhibition venue.
REVELLER CLOTHING Stand T-33, West Hall, TERROIR +
Reveller Clothing was founded by a group of surfers, skaters, artists and musicians who wanted a clothing range that reflected their outlook and ethics.
To sustain their environmental and humanitarian beliefs, Reveller Clothing only sources from Fairwear Foundation audited manufacturers, uses Organic Cotton, and works with their screenprinter to ensure that all garments are only printed with inks that are Phthalates- and PVC-free. Reveller Clothing also put their money where their mouth is by donating part of their turnover to humanitarian and environmental charities. Reveller will be making their debut in London at Margin on the cusp of The Tee Room and TraidFare areas, and in Tokyo at the IFF show in Terroir.
VACANT Stand T-32 + West Hall + TERROIR + Big Sight +
As well as returning to exhibit at Margin in February 2008, Brighton label Vacant, along with their sister label Pretty Vacant, were selected by Terroir to bring their music influenced range to Tokyo in January 08. Initially inspired by the Sex Pistols, Vacant adopted the Rat as their logo to represent the urban aspect of their range of mens and womens tops and knitwear. Vacant is proud to boast that the design and production of the garments are of UK origin, working closely with UK manufacturing to ensure the label remains resolutely cool Britannia. Vacant has a vintage-style range of Dennis the Menace garments under license from The Beano and has newly added a range of Bazooka Joe clothing.
Margin is pleased to announce the results of the exchange programme with International Fashion Fair Tokyo +Organised by leading Japanese fashion industry publisher Senken Shimbun, the International Fashion Fair (IFF) is one of the largest fashion trade exhibitions in Japan.British brands Vacant and Reveller Clothing Co who are exhibiting at Margin London in February 2008 have been selected by the IFF committee to exhibit free of charge at the IFF Tokyo show in the directional hall called “Terroir” for international brands +By return Japanese labels Cyrhyme and Toumei-Manila have been selected by Margin to exhibit their unique ranges of reworked menswear and directional womenswear respectively in the 101 area for new labels at Margin London.
Below are previews of all four labels taking part in the exchange programme with details of where they will be exhibiting at both Margin London and IFF / Terroir Tokyo.
Senken Shimbun have regularly visited to report on Margin since the shows started in 2002 and selected Margin as the only UK event to take part in the exchange programme based on the directional offering of labels.
Margin London takes place on the 10th 11th & 12th February 2008 with the
IFF Tokyo / Terroir exhibition taking place from the 23rd to the 25th January 2008.
Ayamé Fresh from Tokyo, Ayame will be making their European debut in GILD at Margin with their range of quality socks.
+ After working for a cashmere company in London following graduation from Tokyo, Aya Agaoka returned to Japan to launch a new socks label which she called Ayamé.
+ Drawing inspiration from sophisticated and delicate Japanese craftsmanship, Ayamé produces a range of unique fashion socks which are all made in Japan.
+ + Ayamé will be taking part in GILD, the new accessories area at Margin London for directional accessories ranges.
La Gioia Fresh from Japan comes the accessories label La Gioia with their range of handcrafted leather bags, wallets, and belts, exhibiting exclusively outside of Japan in GILD at Margin London.
With each luxe item made by hand by highly-skilled craftspeople, items are crafted from softly fine yet resiliently durable leathers.
La Gioia have also created a range of high-quality headwear using leather and sheepskin which incorporate flat-caps, trilbies, bakerboy caps, trapper caps, and fedoras.
10 Years of introducing Fresh Brands & New Designers
The longest running independent fashion trade event in
London, Margin is renowned for providing a successful
launchpad for directional new designers, alongside
credible established brands.
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