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Report from the fashion tradeshow

Sliced and Diced: Dice graphics were seen several times in jewelry and accessories. At Lady Luck Rules OK, tiny dice cubes were used as part of a hair bobble accessory. Wendys and Zukale & Huoviala both showed a string of dice on wallet chains, and Zukale & Huoviala also showed slim neon yellow belts printed with dice. Sliced was also a common theme this season. On Tour Lab’s Slicedworks collection featured circular saw graphics on vests and tees, while Concrete Lawn’s debut collection of hoodies and sweatshirts were sliced at the yoke with contrasting colored jersey fabrics. Block Headwear also got sliced with segmented baseball caps in contrasting fabrics.

Mini-Me: Children’s versions of adult collections were noticably more prominent this year. Maak en Herstel who showed a range of women’s detailed bird image applique tees had cute identical versions for toddlers. Finnish womenswear label Tiia Vanhatapio has a separate newborn line, Quelle Jolie Bebe! which included a very modern take on the christening gown in a folded and pleated pure linen. New to Margin this season was London label Map Nap, with a cute range of prints especially for the kids, including Fuzzy Felt, which pays homage to the 70s art and craft phenomenon.

Cool New Labels: Muffty from London showed slick upscale menswear, including a take on the polo shirt was with a new open and curved collar. Accessories designer Wendee Ou’s bag and purse range mixed glamour with utility, as seen in her silver pleated leather clutch bags with twill and d-ring clasps. Menswear from Tranzit highlighted the trend that casual menswear is taking more and more inspiration from traditional tailoring. Blazers in crumpled linens and slacks in traditional wovens were big hits in this collection.

Lady Luck Rules OK Exhibitor Website

Agent Knock

American Chang

A-Non Clothing

Block Headwear

Cindez

Dangerous Breed

Dephect

Fork Forever

F-risk Jeans

Girlgang

Hammer Brand

Holt Royale

Ili I Love It

Imso

Isis Cashmere

Keto

Komodo

Lady Luck Rules OK

Laysick

Lazy Oaf

Lost Property

Maak and Herstel

Mami London

Map London

Muffty

Office Lendorff

Remco Ontour

Peace Industries

Roxton

Seventyseven

SP:UK

Tiia Vanhatapio

Ubiquity Records

Vivien of Holloway

Wayne Pinnock

Wendee Ou

Wendys of London / Stylex

Yamama

Zularni

MARGIN LONDON
Mens & Womens Clothing and Accessories
Upscale Streetwear & Directional Tailoring

SPRING/SUMMER 2007 (PREVIEW)
& AUTUMN/WINTER 2006/07 (IMMEDIATE)

30th & 31st July 2006
10 am til 6.30 pm

VENUE:
MARGIN LONDON
ROYAL HORTICULTURAL HALLS
Lindley Hall
Entrance on Elverton Street
Vincent Square
London SW1

Exhibitors include…
Agent Knock - Annukka Takala - Anon Clothing - American Chang - Auspicious - Beautiful Ego - Block Headwear - Brennan & Burch - Bunk - Cindez - Concrete Lawn - Crossfader - Custom Industries - Dangerous Breed - Dephect - Fork Forever - F-risk - Girlgang - Hammer Brand - Holt Royale - Hot Tuna - Ili I Love It - imso - I Saved Laurence - Karma - Keto - Komodo - Lady Luck Rules OK - Laysick - Lazy Oaf - Little Miss Luzifer - Lost Property - Maak en Herstel - Map London - Marada - Mothball - Muffty - Noodoll - Peace Industries - Peacefull - Pop - Quelle Jolie Bébé - RDOUBLEU - Roxton - Seventyseven - SP:UK - Stryker NYC - Stylex - Supremebeing - Tiia Vanhatapio - Ubiquity - Uzi - Waynepinnocklive - Weekend Rock star - Wendee Ou - Wendys of London - Yamama - Yummy - Zukale & Huoviala - Zularni
…and others

Sportswear International #204

Margin - London, England Launched four years ago, Margin was established to offer a show ‘where new young labels could find an affordable platfrom’ says show owner Odysseas Constantine. ‘Streetwear shows can be simpler without monolithic booths and competing sound systems - it saves brands feeling the need to compete in booth design and it saves them time and money,’ he adds. ‘Margin provides a stylish space where the product is key, we have a simple layout that brings the collections and the art to the attentions of visiting buyers and press.’ The biannual show moved venues to the Royal Horticultural Halls for its February 2006 edition. Its regular exhibitors include Supremebeing, Dephect, Lady Luck Rules OK, Lazy Oaf, I Saved Laurence, New Urban, Slush, 2sickbastards and Urban Urban. www.margin.tv

… hip young British brands continue to gather at Margin …

Yet, paradoxically, among all the change it fosters, streetwear also thrives on consistency. As Odysseas Constantine, the owner of the London-based streetwear show Margin, says: ‘The most successful brands are the ones who know what they’re about and stick to that message from season to season with no particular attention paid to mainstream trends.’

2sickbastards

Abuze London

Allpurpose Workshop

Apestein

Concrete Hermit

Crossfader

Dephect

Detour

El Ganso

El Ganso

FFYR / Agharta

Get Cutie

Ginch Gonch

Girlgang

Hardboiled inc

Heidi Seeker

Holt Royale

Ili - I Love it

I Saved Laurence

Joker and Thief

Junkfunk

Kangol

Kulte

Lady Luck Rules OK

Lazy Oaf

Loaf

Loaf

New Future Graphic

New Urban

NotYetDead

Our World Recycled

Plain Lazy

Pussytat

Reflective DIffusion

Scrawl Collective

Seventyseven

Signal 230

Slush

Smorgandorf

South West Clothing

SPUK

Stylex

Sugarhill

Supremebeing

Terrace Tees

The Hello 21 Corporation

Tonic

Urban Urban

Worn Free / Lost Property

Yamama

Lady Luck Rules OK + Blog Post

Yesterday and Sunday was our 4th time showing at Margin and we were all treated to a snazzy new location in Pimlico. Sam made me a booth using the logo wallpaper left over from Superette and I took my 1970s hanging chair which everyone enjoyed swinging in - especially Odysseas who runs Margin (see photo below). We’re happy to be re-stocking Social in West Hampstead, Eightball in Italy, Flying A in Switzerland which is now called Famous Ape and Thunder Egg in West Didsbury. Our new stores are Rift in Barcelona, Vertige in Lille, France, Ripe in Shrewsbury, Ark in York and Goodfella’s in Italy. Phew! We’re gonna be busy! The best seller was my new design “Valley Girl Hair Bobbles” which I’ll be adding to the site next week…

www.ladyluckrulesok.com

Lady Luck Rules OK

Lady Luck Rules OK is a rollercoaster ride of fun jewellery created by Leona Baker, former fashion stylist in the music industry.

American pop culture, 1970s teenage annuals, punk rock, Japanese street fashion and trashy B movies provide inspiration. Leona travels globally and around the UK to source vintage and deadstock components from flea markets, thrift stores and warehouses which are broken apart to create unique pieces. Every product is then assembled by hand in London and sold in limited edition quantities through independent boutiques, department stores and galleries around the world.

leona@ladyluckrulesok.com
http://www.ladyluckrulesok.com/

Trends from the fashion trade show

On August 8th and 9th, London hosted the Margin Trade Show, one of the hottest spots for up-and-coming and established designers to flaunt their wares. Despite reports that Margin was lacking in the visitors department due to the recent terrorist events, it was still busy with independent buyers looking for hot labels to keep their stores fresh and ahead of the competition. One of our London trend correspondents stopped by, and this is what she saw for Spring 2006:

FEMININE DETAILS: Using beading, embroidery, and feminine style lines, the girly aesthetic dominated. There were skirts and dresses from Sugarhill with circle embroidery and embellishments, ribbon trimmed skirts and soft lines. Galibardy’s collection had a very glamorous 70s traveler theme, featuring flowing gowns and tops with beautiful, beaded embellishments and sporty hoodies with floral stitching. Stereotype and Ground Zero have taken t-shirts to the next level by introducing a very tailored tee and deconstructed tank tops.

SKULLS/JESUS/BLING MIX-UP: There was a lot of crossover between these three themes, and many brands incorporated all three into their collections. Heidi Seekers mixed beading, butterfly and tattoo graphics with skulls, while Kontakt featured apparel sporting metallic foil logos as well as gold, bling-worthy logo pins. Ground Zero’s graphics were a mix of cultural icons and graffiti art featuring Jesus, JFK, skulls and The Rolling Stones. 3rd Born gave goth a feminine edge with pink skull prints mixed with roses.

ETHICAL TRADE AND RECYCLING: Also a strong theme at the February show, the number of socially responsible and earth-friendly brands has grown even more, whether it be through recycling old fabrics, using fair-trade methods to produce or working with organic fabrics. Enamore’s hemp and vintage fabric mix featured beautiful design details. Rebe mixed vintage and new fabrics with lace to create a modern 50s style collection. Glo for Life sourced only fair trade t-shirts for their collection and Lady Luck Rules featured a quirky jewelry line made from recycled badges, buttons, old jewelry and trinkets.