10 Years of introducing Fresh Brands & New Designers
The longest running independent fashion trade event in
London, Margin is renowned for providing a successful
launchpad for directional new designers, alongside
credible established brands.
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Report from the fashion tradeshow Sliced and Diced: Dice graphics were seen several times in jewelry and accessories. At Lady Luck Rules OK, tiny dice cubes were used as part of a hair bobble accessory. Wendys and Zukale & Huoviala both showed a string of dice on wallet chains, and Zukale & Huoviala also showed slim neon yellow belts printed with dice. Sliced was also a common theme this season. On Tour Lab’s Slicedworks collection featured circular saw graphics on vests and tees, while Concrete Lawn’s debut collection of hoodies and sweatshirts were sliced at the yoke with contrasting colored jersey fabrics. Block Headwear also got sliced with segmented baseball caps in contrasting fabrics.
Mini-Me: Children’s versions of adult collections were noticably more prominent this year. Maak en Herstel who showed a range of women’s detailed bird image applique tees had cute identical versions for toddlers. Finnish womenswear label Tiia Vanhatapio has a separate newborn line, Quelle Jolie Bebe! which included a very modern take on the christening gown in a folded and pleated pure linen. New to Margin this season was London label Map Nap, with a cute range of prints especially for the kids, including Fuzzy Felt, which pays homage to the 70s art and craft phenomenon.
Cool New Labels:Muffty from London showed slick upscale menswear, including a take on the polo shirt was with a new open and curved collar. Accessories designer Wendee Ou’s bag and purse range mixed glamour with utility, as seen in her silver pleated leather clutch bags with twill and d-ring clasps. Menswear from Tranzit highlighted the trend that casual menswear is taking more and more inspiration from traditional tailoring. Blazers in crumpled linens and slacks in traditional wovens were big hits in this collection.
For their debut season, new label Tranzit has been inspired by traditional English outerwear and Japanese Street culture.
Tranzit was started by a group of young creative designers who were all looking for a young, stylish menswear brand for young professionals.
Incorporating heraldic symbols and subtle military themes, the Tranzit collection is a combination of office-wear and casual-wear, functional and stylish. Soft Tailoring is key for the whole collection resulting in a clean, relaxed yet sophisticated wardrobe. For this first season a grey wave has swept Tranzit’s collection, combined with moss green and accents of brown and orange.
London’s Margin trade show continues to build its reputation as a leader in showing up-and-coming upscale streetwear labels. Naturally, it’s a key spot in scouting new fashion trends. Here’s a look at some of the potential heavy hitters for next summer:
Peacock Prints
At label Yes, intricately embroidered peacock heads were stitched onto cotton shirts for men and onto tanks and mini-dresses for women.
OK47 and 20 Four 7 both used peacock feather images on cotton jersey dresses and vest tops.
Limited edition Matthew Williamson Coca-Cola bottles covered in a peacock feather print were given away at the show.
Bling Bling
Jewelry designer Thomas Nayer showed hip-hop graffiti style script on silver hoop earrings and pins.
Glitzy necklaces, pets in jewelery, and diamante effect prints were seen at Heidi Seeker.
Big Cats
Tiger print t-shirts were spotted at Dirty Boy and Marada.
Seeker showed domestic kitty graphics.
Aviation Graphics
T-shirt label Imperfectionist used a hybrid graphic of the Grim Reaper and an aircraft for their next collection.
Planes were also seen on t-shirts, sweats and badges at Lazy Oaf.
Bruised Color Schemes
Many collections were still carrying this past summer’s bubblegum pink and primary greens, reds, and yellows, but an emerging trend this season was shades of purple and lilac, as well as faded shades of denims and blues, as seen at London Denim and Onjoo Mac.
Showcasing upscale streetwear & directional tailoring, the August 2004 edition of MARGIN LONDON will preview a well-edited collection of clothing and accessories ranges for Men and Women from 70 hand-picked premium labels, including many new design start-ups.
AIRSIDE, APESTEIN, BEBERT, BLOCK HEADWEAR, BRENNAN & BURCH, CELL DIVISION, DEPHECT, DIRTY BOY, DISTURBIA, ESTOY, GOODVIBES, HEIDI SEEKER, HIXSEPT, IGGI, ILI - I LOVE IT, IMPERFECTIONIST, I SAVED LAURENCE, I-SAW, JOYSTICK JUNKIES, JUNKFUNK, JUNKY STYLING, LADY LUCK RULES OK, LAZY OAF, LONDON DENIM, LONGSHANKS, MARADA, NEW URBAN, NOBBY STYLES, MBYM, OK47, ONJOO MAC, PASCALOKADA, PAULS BOUTIQUE, PROPAGANDA, REBECCA JAY, REVENGE, REVOLUTION OR DEATH, SHAIWEAR, SLUSH, SNOOZE, SUPREMEBEING, THE INSTITUTE, THROW, TRAKCYDE, TREAT YASELF, 20FOUR7, UNIFORM, UPPER PLAYGROUND, WARP RECORDS, X-LARGE, YES LONDON
The Music Rooms, South Molton Lane, London W1
MARGIN LONDON
MENS & WOMENS CLOTHING & ACCESSORIES
Next Edition:
SPRING/SUMMER 2005 PREVIEW
FOR BUYERS & PRESS
Entrance free for Buyers & Press
with invite or business card on the door
10 Years of introducing Fresh Brands & New Designers
The longest running independent fashion trade event in
London, Margin is renowned for providing a successful
launchpad for directional new designers, alongside
credible established brands.
Share:
