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margin will expand trade show by 20% (gbr)
Margin has expanded the show by opening up an additional 20% of floor space to make room for the growing number of exciting UK and International start-ups looking to exhibit in London during London Fashion Week. By opening up a previously unused area of the Margin venue to make for a larger Magazine and Media Lounge, the February 2008 edition has grown to over 90 exhibitors to create the largest curated selection of men’s and women’s streetwear exhibitors in Central London. By hand-picking great brands that Margin considers relevant and exciting to contemporary buyers and press, Margin has created the largest show to date and a one-stop selection in the very centre of London in Soho.

Margin is well known amongst key buyers and press for providing an affordable launch pad for new labels and the February 2008 edition is no exception with over 80% of exhibitors making their global debut. Originally established to provide a relevant showcase for upscale streetwear brands such as Dephect, Lost Property and Ames Bros, the show has expanded gradually and carefully each season to encompass additional product areas.

The sharp tailoring and elegant designer wear of the Kreateur area has been honed each season to highlight cutting-edge garments with labels such as Social Suicide, Missmilne, Emily & Fin, and Dusty. In August, the new accessories area GILD was added to the show to focus on directional accessories ranges by new brands such as Punky Pins, Pik & Pokket, Prod, and Zillion who will be exhibited in the February GILD.

New for February 2008, Margin has added an area for eco-aware street wear labels called TraidFare, highlighting brands that use organic fabrics and manufacture responsibly and sustainably such as Kuyichi, Komodo, THTC, Organic Stereo, Regenerate, Rise-Up, Moly Kulte and Jumble and others. Margin will take place on the 10th 11th & 12th February 2008 at The Vinyl Factory Gallery in Soho

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As you enter the industrial white brick basement in the heart of the trendy Carnaby shopping district, you are immediately greeted with the freshest talent at Margin. The first room is dedicated to up and coming labels who are attending Margin for the first time, while the second room holds regular contributors to the show who stand out for having unique twists to their collections. As one of the smaller London trade fairs, the intimate setting gave the show a relaxed and friendly atmosphere with press from directional magazines and buyers looking for the next big thing mingling with the enthusiastic labels.

Margin London is a trade fair which provides a platform for the latest designers and brands on the upscale streetwear scene to showcase their collections to the press and potential buyers, with many attending their first show. With designers from around the world participating, Margin demonstrated global talent at its quirkiest and most inventive. There was everything from kitsch laser cut jewellery to bags masquerading as speakers for your I pod, to two-in-one embellished sneakers which morph from a hi-top baseball shoe to a sandal: ideal for the frugal traveller.

A strong focus at the show was the use of clothing as canvases for graphics and illustrations, with many creators coming from backgrounds in graphic design rather than fashion. Some labels revived iconic and nostalgic images to adorn their wares while others sourced artwork from the newest and most original image makers on the scene. Influences came from a wide range of popular culture elements such as music, graffiti, character design, Japanese street fashion and comic books to name a few. Screen printed T-shirts with clever designs sat alongside retro prints and silhouettes interpreted for the contemporary market. Many labels originated from foreign waters and had developed traditional cultural aesthetics into modern streetwear, with a sense of national pride and global appreciation coming into play.
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Margin is really pleased to announce that the upscale streetwear and directional tailoring trade show will be moving into the new home of the Vinyl Factory Gallery. The venue opened in 2004 after the Margin exhibition was established in 2002 and hasn’t been available until now. Margin London has secured the space for all forthcoming editions. The spiritual home of Margin London is in W1 in the heart of Londons retail district surrounded by stores, buying offices and magazine offices, plus we realise that out of town buyers that visit Margin like to keep up to date on retail developments by checking out central London stores so we’re ideally placed said Margin organiser Odysseas Constantine. At almost 8000 square feet, the floorspace is much the same as at the previous venue yet centrally located back in W1 where Margin feels the shows belong, and central to all other Mens & Womens trade events taking place on the same dateline in west and east London. In addition to the new venue, the Margin London exhibition has introduced new show areas to cater to the growing number of Denim and Footwear brands looking to exhibit at the event, as well as a new designer area called Kreateur which will feature new and young cutting-edge designer labels.
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