10 Years of introducing Fresh Brands & New Designers
The longest running independent fashion trade event in
London, Margin is renowned for providing a successful
launchpad for directional new designers, alongside
credible established brands.
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We’ve been neglecting the Blog of late so make sure to “LIKE” the Margin London Page at Facebook for news, updates, shop tour videos, etc to keep up-to-date at http://www.facebook.com/marginlondonshow +
Also if you haven’t heard the news about STRADD, the indie shop search app, developed by Margin for the iPhone, to help promote and support independent stores, then visit http://www.stradd.com to find out more +
With major construction and restoration work taking place at the previous venue for the foreseeable future, Margin is pleased to announce that the upscale streetwear and directional tailoring trade show will be returning to Mayfair and the clean white minimalist gallery space of The Music Rooms.
Regular visitors will know that The Music Rooms was the home of Margin for eight successful editions from 2003 to 2005, and is based in the heart of the West End. Just behind the famous shopping area of South Molton Street and in between Bond Street & Oxford Street, Margin will be central to all other Mens & Womens trade events taking place on the same dateline in west & east London during London Market Week.
The 16th edition of Margin London is on the 8th & 9th February 2009 and will be open from 10am until 6pm on both days.
Venue Map online at: www.margin.tv/map
With major construction and restoration work taking place at the previous venue for the foreseeable future, Margin is moving the upscale streetwear and directional tailoring trade show to Mayfair and the clean white minimalist gallery space of The Music Rooms.
We’re pleased to be welcoming Brighton Record Label Tru Thoughts who will be providing the summer sounds of the August 2008 edition.
As well as providing the backing soundtrack to the show, Tru Thoughts will be producing a limited-edition Margin CD exclusively for Margin visitors featuring new tracks from their stable of great artists including Quantic, TM Juke, Me & You, and Belleruche.
We’ve archived as much as we can since Margin first started presenting fresh brands back in 2002 + exhibitors, parties, previews, music, art, press, feedback, the works +
If you use a Blog reader, you can subscribe to the Margin Blog RSS Feed for news and updates with http://margin.tv/blog/feed/
For their a/w 2008-09 editions, the London trade shows (TBC, Margin and The Park, held February 10 to 11; Pure, held February 10 to 12) all went through something of a renaissance, for better or worse, revealing either new formats, sections or management.
The womenswear show Pure following on from last season’s successful revamp of the Spirit section, the area catering to the young and urban retail segment, saw the launch of Pure Footwear this season. Showcasing a varied mix of labels ranging from Terry De Havilland, Terra Plana, Audley and Melissa to Rocket Dog, Snowjoggers and J Shoes, the space provided a versatile footwear platform that proved a hit with the buyers.
Another new feature at Pure was the Spirit Catwalk Show. Desigual, Entoomemetto and Piezak were some of the new labels exhibiting for the first time at Spirit who also showed their designs on the catwalk.
Change was in the air even at TBC. After a disappointing last season with exhibitor numbers reduced and the show lacking in energy, hopes were high as the new organizing body, Idex Media, stepped in to revamp the show, promising to give it a new lease of life and a more international appeal.
When approaching the show venue it was already clear that TBC had changed hands: huge signposts helped steer visitors in the right direction, unlike in previous seasons when they were confusingly scattered around the streets. Despite the brownie points awarded for organizational skills and corporate value, the new format lacked creativity: the sterile, carpeted space counteracted the energy of the labels on show, and failed to convey the edginess of London street culture that visitors and exhibitors ultimately come to experience, aside from getting down to business.
On the exhibitors’ side, the selection shrank to only about 60 labels including Ringspun, WESC, Garbstone, Farah, Edwin Jeans, Lost Property, Boxfresh, Monkey Genes and Skunkfunk.
The buzz that was lacking at TBC was to be indulged in at Margin (margin.tv), this is a show that nicely captures the young and edgy London vibe with its laid-back feel and energetic array of young labels. The news of the season here materialized in Traidfare, a new section featuring ethically sourced, and in some cases also organically produced, collections from brands such as Komodo, Organic Stereo, and Cyclus.
As a result of an exchange programme between the UK’s Margin London tradeshow and Japan’s International Fashion Fair, a selection of brands will be getting double the exposure this season.
British brands Vacant and Reveller Clothing Co who are exhibiting at Margin London in February 2008 have been selected by the IFF committee to exhibit free of charge at the IFF Tokyo show in the directional hall called “Terroir” for international brands.
In return Japanese labels Cyrhyme and Toumei-Manila (pictured above) have been selected by Margin to exhibit their unique ranges of reworked menswear and directional womenswear respectively in the 101 area for new labels at Margin London.
Margin London (margin.tv) takes place on the 10th 11th & 12th February 2008 and the IFF Tokyo / Terroir exhibition (senken.co.jp/exhibition) is coming up from the 23rd to the 25th January 2008.
Margin is pleased to announce the results of the exchange programme with International Fashion Fair Tokyo +Organised by leading Japanese fashion industry publisher Senken Shimbun, the International Fashion Fair (IFF) is one of the largest fashion trade exhibitions in Japan.British brands Vacant and Reveller Clothing Co who are exhibiting at Margin London in February 2008 have been selected by the IFF committee to exhibit free of charge at the IFF Tokyo show in the directional hall called “Terroir” for international brands +By return Japanese labels Cyrhyme and Toumei-Manila have been selected by Margin to exhibit their unique ranges of reworked menswear and directional womenswear respectively in the 101 area for new labels at Margin London.
Below are previews of all four labels taking part in the exchange programme with details of where they will be exhibiting at both Margin London and IFF / Terroir Tokyo.
Senken Shimbun have regularly visited to report on Margin since the shows started in 2002 and selected Margin as the only UK event to take part in the exchange programme based on the directional offering of labels.
Margin London takes place on the 10th 11th & 12th February 2008 with the
IFF Tokyo / Terroir exhibition taking place from the 23rd to the 25th January 2008.
Shopping with a conscience: debates and displays +
Ethically sourced street gear will hit the catwalks during London
Fashion Week. From Feb. 10 to Feb. 13, the Vinyl Factory Gallery in
Soho will play host to the Margin exhibition, TraidFare, showcasing
fair-trade and organic clothing. www.TraidFare.com
10 Years of introducing Fresh Brands & New Designers
The longest running independent fashion trade event in
London, Margin is renowned for providing a successful
launchpad for directional new designers, alongside
credible established brands.
Share:
