10 Years of introducing Fresh Brands & New Designers
The longest running independent fashion trade event in
London, Margin is renowned for providing a successful
launchpad for directional new designers, alongside
credible established brands.
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London’s Margin trade show continues to build its reputation as a leader in showing up-and-coming upscale streetwear labels. Naturally, it’s a key spot in scouting new fashion trends. Here’s a look at some of the potential heavy hitters for next summer:
Peacock Prints
At label Yes, intricately embroidered peacock heads were stitched onto cotton shirts for men and onto tanks and mini-dresses for women.
OK47 and 20 Four 7 both used peacock feather images on cotton jersey dresses and vest tops.
Limited edition Matthew Williamson Coca-Cola bottles covered in a peacock feather print were given away at the show.
Bling Bling
Jewelry designer Thomas Nayer showed hip-hop graffiti style script on silver hoop earrings and pins.
Glitzy necklaces, pets in jewelery, and diamante effect prints were seen at Heidi Seeker.
Big Cats
Tiger print t-shirts were spotted at Dirty Boy and Marada.
Seeker showed domestic kitty graphics.
Aviation Graphics
T-shirt label Imperfectionist used a hybrid graphic of the Grim Reaper and an aircraft for their next collection.
Planes were also seen on t-shirts, sweats and badges at Lazy Oaf.
Bruised Color Schemes
Many collections were still carrying this past summer’s bubblegum pink and primary greens, reds, and yellows, but an emerging trend this season was shades of purple and lilac, as well as faded shades of denims and blues, as seen at London Denim and Onjoo Mac.
Showcasing upscale streetwear & directional tailoring, the August 2004 edition of MARGIN LONDON will preview a well-edited collection of clothing and accessories ranges for Men and Women from 70 hand-picked premium labels, including many new design start-ups.
AIRSIDE, APESTEIN, BEBERT, BLOCK HEADWEAR, BRENNAN & BURCH, CELL DIVISION, DEPHECT, DIRTY BOY, DISTURBIA, ESTOY, GOODVIBES, HEIDI SEEKER, HIXSEPT, IGGI, ILI - I LOVE IT, IMPERFECTIONIST, I SAVED LAURENCE, I-SAW, JOYSTICK JUNKIES, JUNKFUNK, JUNKY STYLING, LADY LUCK RULES OK, LAZY OAF, LONDON DENIM, LONGSHANKS, MARADA, NEW URBAN, NOBBY STYLES, MBYM, OK47, ONJOO MAC, PASCALOKADA, PAULS BOUTIQUE, PROPAGANDA, REBECCA JAY, REVENGE, REVOLUTION OR DEATH, SHAIWEAR, SLUSH, SNOOZE, SUPREMEBEING, THE INSTITUTE, THROW, TRAKCYDE, TREAT YASELF, 20FOUR7, UNIFORM, UPPER PLAYGROUND, WARP RECORDS, X-LARGE, YES LONDON
The Music Rooms, South Molton Lane, London W1
MARGIN LONDON
MENS & WOMENS CLOTHING & ACCESSORIES
Next Edition:
SPRING/SUMMER 2005 PREVIEW
FOR BUYERS & PRESS
Entrance free for Buyers & Press
with invite or business card on the door
MARGIN LONDON is an affordable exhibition giving new fashion labels a platform to reach a larger buying and press audience. Showcasing upscale streetwear and directional fashion, the forthcoming August editions of Margin London will showcase a tightly edited selection of Menswear and Womenswear.
MENS > The Mens show gathers the finest exponents of upscale streetwear and casual tailoring from the UK, Europe, and the US. The Mens edition will showcase modern tailoring from brands such as Spiked Punch, Bond International, Tyler and Yes; directional graphics from new labels including Scrawl Tees, Urino, Tank Theory and Two People; and accessories with broad appeal from labels including Airkit, Block Headwear, Truck Brand, Skratch and Weirdworks.
11 USA Labels showing exclusively at Margin; 16 New labels debuting their ranges in the UK;
Artist Pete Fowler will be decorating the free bar and magazine area.
CONFIRMED EXHIBITORS FOR THE MENS EDITION INCLUDE: >Airkit >Block Headwear >Bond International >Dephect >Eternal Beau >Filter Clothing >Fish & Friend >Friendly Animals >Frisk >Gama-Go >Ginja Ninja >Hospital Radio >Iggi >Imperfectionist >Ink & Paint >King Underapparel >Lazy Oaf >Militia >Northern Shirts >OK47 >Pure Evil >Rainbow Knitwear >Scrawl Tees >Seventyseven >Skratch >Spiked Punch >Subsurface >Supremebeing >Syndrome >Tank Theory >Terratag >The Invisibles >Thread >Truck Brand >Twisted Generation >Two People >2sickbastards >Tyler >Upper Playground >Urino >Wanted Clothing >Wildlife Distribution >Yes
WOMENS > This is the first womens salon of its kind - menswear has been well served in this field generally. We look forward to staging the first boutique-style trade exhibition for womens upscale streetwear and directional fashion in London. Whilst the Mens show gathers the finest exponents of upscale streetwear and casual tailoring, the Womens will showcase a diverse blend of upscale streetwear, high-end clothing and unique accessories; from exclusive Italian handbags to hand-crafted lingerie as well as excting clothing ranges.
9 Overseas Labels showing exclusively at Margin;
9 New labels debuting their ranges in the UK;
Sound Artists Thunderbolt will be installing their sound art.
CONFIRMED EXHIBITORS FOR THE WOMENS EDITION INCLUDE: >Airkit >Bessies Undies >Be.you#[k] >Blythe >Con Chi Esco Stasera >Elec/tri-c’ity >Emma Levine >Florinda Schnitzel >Geek Boutique >Get Casual >Get Cutie >Gozi >Gröovyk Clothing >Idols >Iggi >Ki-Shirts >OK47 >Our World >Rainbow Knitwear >Ruby Foo >Supremebeing >Traffic People >Twisted Generation >Wildlife Distribution >Woo Woo >Yes >Zippy Ziggy
Young Fashion Event, Margin saw a successful second season last month. Spread over 2 days during Menswear Autumn/Winter buying week, the event was held at the Music Rooms on South Molton Lane. This space was chosen for its central London location, close proximity to Bond Street tube & for the space itself. The Music Rooms is a popular venue chosen by artists & fashion designers to exhibit & show their collections. Parquet floors & white walls make a stylish blank canvas to dress & individualise the location.Margin was created out of a necessity. London is globally known for its young, cutting edge independent designers, who usually have little or no financial backing. Event founder, Odysseas Constantine wanted to create a platform for his own Rainbow Knitwear range and Block Headwear where he works as a consultant & sales associate. “Established London trade events are un-justifiably costly. Smaller, cutting edge brands who are trying to get off their feet simply cannot afford the stand prices being charged.” Brands showing at Margin can save between 50-75%, compared to more established events. Costs are kept low by keeping the profit margin realistic. Odysseas and business partner Laurent Roure, of Bond International have their own brands to show each season and therefore do not rely solely on the profits of Margin to survive.Over the course of 2 days, 500 buyers and distributors came to check out 45 brands including well-respected labels such as Broke, Bitter & Twisted, Electonic Sheep, Gama-Go, OK47, Upper Playground and of course Odysseas’ & Laurent’s own brands.As well as UK stores such as Selfridges, Harvey Nichols, Urban Outfitters, American Retro & Joseph, Margin saw a big international interest. From Japan, they welcomed Ships, Agosto, Beams & Baycruise to name a few and influential Italian departments such as Fiorucci, Eight Ball & Daisy Age. Also present were individuals from Austria, Finland, France, Germany, Greece, Ireland, Malta, Mexico, The Netherlands, Portugal, Spain, Switzerland & the USA. A total of 17 magazines & press, including Wad, France, Sportswear International & Arena Homme Plus also attended.Next season the shows will divide into two categories showing at different trade weekends.
Second edition of Margin London expands in size and scope
Apparel, February 9-10, London
Showcasing upscale streetwear, the second edition of Margin London has grown in size and scope. The February 2003 edition will preview clothing and accessories ranges for men and women by 35 unique labels, including many new design start-ups.The new Margin London venue, located in the Music Rooms in South Molton Lane, close to central shopping streets Oxford Street and Bond Street, provides a relaxed space to view collections.
Labels exhibiting include, Accidental Genius, Beth Graham, Blue Camper Van, Block Headwear, Bond International, Broke Bitter N Twisted, Cast Off, Electricity, Electronic Sheep, Emma Levine, Exact Science, Gama-Go, Loaf, Michael Keller, OK47, Reprezent, Shoplifters, Terratag, The Invisibles, U-ACT, Rainbow Knitwear, Upper Playground, Wanted Clothing and Wildlife Distribution.The first edition of Margin London took place in August 2002 in the function space at The Light Bar, London, E1. Buyers and press from key stores and magazines in France, Ireland, Italy, Japan and the UK attended over two days to preview spring/summer 2003 collections from nine British and Japanese labels. Margin London was established to give new labels an affordable platform to reach a wider buying and press audience.
Margin runs concurrently with To Be Confirmed London now in its fourth season, which is held at Old Billingsgate Market, Lower Thames Street, London. Both shows along with new show FAO (February 16-17) will be battling to fill the void left by the now defunct long-running London streetwear show 40 Degrees.
10 Years of introducing Fresh Brands & New Designers
The longest running independent fashion trade event in
London, Margin is renowned for providing a successful
launchpad for directional new designers, alongside
credible established brands.
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