FashionUnited.co.uk

Margin gears up for LFW
Wednesday, 06 February 2008
Margin has expanded the show by opening up an addtional 20% of floorspace to make room for the growing number of exciting UK and International start-ups looking to exhibit in London during London Fashion Week. Margin will be showcasing its biggest show to date and this season as expanded its Magazine and Media Lounge. The show, which has grown to over 90 exhibitors, is one of the UK’s most diverse selection of Mens and Womens streetwear exhibitors.
Known amongst industry insiders as the key show for sourcing new labels, the February 2008 edition will feature 80% of exhibitors making their global debut. Originally established to provide a relevant showcase for upscale streetwear brands such as Dephect, Lost Property and Ames Bros, the show has expanded gradually and carefully each season to encompass additional product areas.
The sharp tailoring and elegant designerwear of the Kreateur area has been honed each season to highlight cutting-edge garments with labels such as Social Suicide, Missmilne, Emily & Fin, and Dusty. In August, the new accessories area GILD was added to the show to focus on directional accessories ranges by new brands such as Punky Pins, Pik & Pokket, Prod, and Zillion who will be exhibited in the February GILD.
New for February 2008, Margin has added an area for eco-aware streetwear labels called TraidFare , highlighting brands that use organic fabrics and manufacture responsibly and sustainably such as Kuyichi, Komodo, THTC, Organic Stereo, Regenerate, Rise-Up, Moly Kulte and Jumble and others.
Margin will take place on the 10th 11th & 12th February 2008 at The Vinyl Factory Gallery in Soho , map online at www.margin.tv/map

www.FashionUnited.co.uk

MPDclick Website

margin will expand trade show by 20% (gbr)
Margin has expanded the show by opening up an additional 20% of floor space to make room for the growing number of exciting UK and International start-ups looking to exhibit in London during London Fashion Week. By opening up a previously unused area of the Margin venue to make for a larger Magazine and Media Lounge, the February 2008 edition has grown to over 90 exhibitors to create the largest curated selection of men’s and women’s streetwear exhibitors in Central London. By hand-picking great brands that Margin considers relevant and exciting to contemporary buyers and press, Margin has created the largest show to date and a one-stop selection in the very centre of London in Soho.

Margin is well known amongst key buyers and press for providing an affordable launch pad for new labels and the February 2008 edition is no exception with over 80% of exhibitors making their global debut. Originally established to provide a relevant showcase for upscale streetwear brands such as Dephect, Lost Property and Ames Bros, the show has expanded gradually and carefully each season to encompass additional product areas.

The sharp tailoring and elegant designer wear of the Kreateur area has been honed each season to highlight cutting-edge garments with labels such as Social Suicide, Missmilne, Emily & Fin, and Dusty. In August, the new accessories area GILD was added to the show to focus on directional accessories ranges by new brands such as Punky Pins, Pik & Pokket, Prod, and Zillion who will be exhibited in the February GILD.

New for February 2008, Margin has added an area for eco-aware street wear labels called TraidFare, highlighting brands that use organic fabrics and manufacture responsibly and sustainably such as Kuyichi, Komodo, THTC, Organic Stereo, Regenerate, Rise-Up, Moly Kulte and Jumble and others. Margin will take place on the 10th 11th & 12th February 2008 at The Vinyl Factory Gallery in Soho

NEWS +
Margin has expanded the show by opening up an addtional 20% of floorspace to make room for the growing number of exciting UK and International start-ups looking to exhibit in London during London Fashion Week +

By opening up a previously unused area of the Margin venue to make for a larger Magazine and Media Lounge, the February 2008 edition has grown to over 90 exhibitors to create the largest curated selection of Mens and Womens streetwear exhibitors in Central London + By hand-picking great brands that Margin considers relevant and exciting to contemporary buyers and press, Margin has created our largest show to date and a one-stop selection in the very centre of London in Soho +

Margin is well known amongst key buyers and press for providing an affordable launchpad for new labels and the February 2008 edition is no exception with over 80% of exhibitors making their global debut +

Originally established to provide a relevant showcase for upscale streetwear brands such as Dephect, Lost Property and Ames Bros, the show has expanded gradually and carefully each season to encompass additional product areas.

The sharp tailoring and elegant designerwear of the Kreateur area has been honed each season to highlight cutting-edge garments with labels such as Social Suicide, Missmilne, Emily & Fin, and Dusty.

In August, the new accessories area GILD was added to the show to focus on directional accessories ranges by new brands such as Punky Pins, Pik & Pokket, Prod, and Zillion who will be exhibiting in the February GILD.

New for February 2008, Margin has added an area for eco-aware streetwear labels called TraidFare , highlighting brands that use organic fabrics and manufacture responsibly and sustainably such as Kuyichi, Komodo, THTC, Organic Stereo, Regenerate, Rise-Up, Moly Kulte and Jumble and other ethical fashion brands.

Margin will take place on the 10th 11th & 12th February 2008 at The Vinyl Factory Gallery in Soho , map online at www.margin.tv/map

PARTIES +
Margin is hosting two parties during London Fashion Week +
The first pre-show party takes place on Saturday the 9th February with Deers DJ’s Laurents from Bread & Honey, Kitsune’s Jerry Bouthier, and DJ Paulette from Mix Paris.
The second mid-show party takes place on Monday the 11th February organised by Margin exhibitors Bantum, Death Industries England, M.Y Clothing, Marmalade Ho and Regenerate, with DJ Example and Elementz, and UK Championship breakdancers Imperial Steps.

CD & SOUNDTRACK +
Margin is pleased to be welcoming New York record label Nublu Records to Margin London in February 2008. Nublu will be providing the backing soundtrack to the three days of the show as well as a limited-edition Margin x Nublu CD exclusively for Margin visitors +

ART +
PIMP ART is the new artist agency and subsidiary arm of the PIMP collective which incorparates the magazines, Pimp Guides. The PIMP platform has formed a roster of some of the most prolific artists worldwide, boasting highly-respected and internationally-acclaimed fine and graphic artists, graffiti writers, photographers and illustrators. Pimp will be installing their art in the Magazine Lounge at Margin London in February 2008 +

REFRESHMENT +
Margin is pleased to welcome back Firefly Tonics who will be providing complimentary refreshments for Margin visitors in February 2008 + With a range of healthy drinks that are sugar-free, Firefly Tonics are a blend of herbs and fruit juices created by expert herbalists + With names such as “Wake Up”, “Chill Out”, “De-tox”, “Love Potion” and “Health Kick”, the self-explanatory tonics are a natural way to refresh and revitalise + www.fireflytonics.com

MISSION + Margin exists to promote young upscale streetwear labels. The Original and the best platform for new talent for the over 6 years, Margin was established to help new labels reach a wider buying and press audience. Margin was created out of necessity. Retailers travel the world looking for the next big thing but are never going to find up-and-coming labels at a show whose costs prohibit fresh talent. The main drive of Margin was to establish a show where new young labels could find an affordable platform.

MARGIN + www.margin.tv +

“We thoroughly enjoyed the whole experience. It was great to meet many of our loyal stockists face to face and of course getting the chance to meet new ones. We had an overwhelming response to our new collection, with new buyers from all over the world placing orders. The hard work starts now dealing with all our new stockists! We will definitely be back next season.” + Punky Pins

market news

LONDON SHOWS USHER IN S/S 2008 TRENDS
London, England, 10 Aug. 2007

At Margin (margin.tv), which ran August 5 to 7, a new initiative, Accessories Gild, presented a consistent slew of labels encompassing handbags, jewelry, socks, scarves and even the odd tie. A collection of abstractly printed clutches and scarves by Stateek (stateek.com), was one highlight and Punky Pins (punkypins.co.uk) charmed visitors with its clubby, quirky jewelry range.

On the apparel side, Oak Jeans (oakjeans.com) showcased its collection in the section dedicated to new names, 101. Although the label is still in its infancy and offers a limited number of styles, it is reaping the awards after being featured to great acclaim on the prime time TV UK reality show, WAGs Boutique.

The fluoro color fad, which was absent elsewhere, made an appearance at Margin where it manifested itself in the collections of White Trash for Cash and Chateau Roux, among others. (Evidently, the New Rave trend is not yet ready to put its dancing shoes on the shelf, at least in London, the club mecca of the world.)

Margin’s producers reported that attendance at the latest edition matched that of the February 2007 show, which saw a 40% increase from the prior one.

- Emma Holmqvist, London Correspondent

Punky Pins

Strongly influenced by Japanese street fashions and bold pop art prints, Punky Pins made their first piece of jewellery using plastic gumball charms and other kitsch 80s memorabilia.

Their current collection includes their distinctive ‘Starburst’ range pictured here; a colourful ensemble of laser cut acrylic stars. Other stories include the ‘Junk’ range, an audacious collection of vintage gumball charms and other kitsch goodies loaded onto bracelets and necklaces, the ‘Rockstar’ range, cute enamel star guitars created using their own logo, and their tattoo- inspired ‘Swoopin’ Swallow’ collection.

Punky Pins will be making their trade exhibition debut at GILD in Margin London.

A New Dedicated Fashion Accessories Trade Exhibition
in London for Design-led Labels that Gild our World

Featuring directional, fun and forward accessories across all price points and market categories, GILD will provide a much-needed platform in London dedicated to Accessories for Labels and Designers to meet with key buyers and fashion editors from the UK and internationally. The first edition will take place in August 2007 on the 5th 6th & 7th during Londons Market Week when key UK & International Buyers visit the capital. Already creating a buzz amongst Buyers and Press, GILD

is a new initiative organised by the team behind successful upscale streetwear exhibition Margin. Recent editions of Margin have seen a marked increase in accessories, from Headwear to Footwear, Bags to Belts, Jewellery to Underwear.

To distinguish and highlight these labels from the upscale streetwear and directional tailoring of Margin, the first edition of GILD will debut in August 2007 next to Margin at the Central London location of The Vinyl Factory Gallery in Soho. As such GILD will benefit from the established visitor traffic of Margin and the location is well-known to all fashion buyers and press and is within easy reach of key stores and magazine offices as well as other London shows. Buyers and press have responded well to the relaxed welcoming intimacy of Margin and we aim to provide the same level of inclusive, swift-entry service to the visiting Buyers and Press of GILD

. GILD is currently accepting applications from progressive designers and the response has been great from labels such as Italian accessories label Babbu & UK jewellery brand Punky Pins proving the demand for a new showcase of creative accessories.