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Margin gears up for LFW
Wednesday, 06 February 2008
Margin has expanded the show by opening up an addtional 20% of floorspace to make room for the growing number of exciting UK and International start-ups looking to exhibit in London during London Fashion Week. Margin will be showcasing its biggest show to date and this season as expanded its Magazine and Media Lounge. The show, which has grown to over 90 exhibitors, is one of the UK’s most diverse selection of Mens and Womens streetwear exhibitors.
Known amongst industry insiders as the key show for sourcing new labels, the February 2008 edition will feature 80% of exhibitors making their global debut. Originally established to provide a relevant showcase for upscale streetwear brands such as Dephect, Lost Property and Ames Bros, the show has expanded gradually and carefully each season to encompass additional product areas.
The sharp tailoring and elegant designerwear of the Kreateur area has been honed each season to highlight cutting-edge garments with labels such as Social Suicide, Missmilne, Emily & Fin, and Dusty. In August, the new accessories area GILD was added to the show to focus on directional accessories ranges by new brands such as Punky Pins, Pik & Pokket, Prod, and Zillion who will be exhibited in the February GILD.
New for February 2008, Margin has added an area for eco-aware streetwear labels called TraidFare , highlighting brands that use organic fabrics and manufacture responsibly and sustainably such as Kuyichi, Komodo, THTC, Organic Stereo, Regenerate, Rise-Up, Moly Kulte and Jumble and others.
Margin will take place on the 10th 11th & 12th February 2008 at The Vinyl Factory Gallery in Soho , map online at www.margin.tv/map

www.FashionUnited.co.uk

NEWS +
Margin has expanded the show by opening up an addtional 20% of floorspace to make room for the growing number of exciting UK and International start-ups looking to exhibit in London during London Fashion Week +

By opening up a previously unused area of the Margin venue to make for a larger Magazine and Media Lounge, the February 2008 edition has grown to over 90 exhibitors to create the largest curated selection of Mens and Womens streetwear exhibitors in Central London + By hand-picking great brands that Margin considers relevant and exciting to contemporary buyers and press, Margin has created our largest show to date and a one-stop selection in the very centre of London in Soho +

Margin is well known amongst key buyers and press for providing an affordable launchpad for new labels and the February 2008 edition is no exception with over 80% of exhibitors making their global debut +

Originally established to provide a relevant showcase for upscale streetwear brands such as Dephect, Lost Property and Ames Bros, the show has expanded gradually and carefully each season to encompass additional product areas.

The sharp tailoring and elegant designerwear of the Kreateur area has been honed each season to highlight cutting-edge garments with labels such as Social Suicide, Missmilne, Emily & Fin, and Dusty.

In August, the new accessories area GILD was added to the show to focus on directional accessories ranges by new brands such as Punky Pins, Pik & Pokket, Prod, and Zillion who will be exhibiting in the February GILD.

New for February 2008, Margin has added an area for eco-aware streetwear labels called TraidFare , highlighting brands that use organic fabrics and manufacture responsibly and sustainably such as Kuyichi, Komodo, THTC, Organic Stereo, Regenerate, Rise-Up, Moly Kulte and Jumble and other ethical fashion brands.

Margin will take place on the 10th 11th & 12th February 2008 at The Vinyl Factory Gallery in Soho , map online at www.margin.tv/map

PARTIES +
Margin is hosting two parties during London Fashion Week +
The first pre-show party takes place on Saturday the 9th February with Deers DJ’s Laurents from Bread & Honey, Kitsune’s Jerry Bouthier, and DJ Paulette from Mix Paris.
The second mid-show party takes place on Monday the 11th February organised by Margin exhibitors Bantum, Death Industries England, M.Y Clothing, Marmalade Ho and Regenerate, with DJ Example and Elementz, and UK Championship breakdancers Imperial Steps.

CD & SOUNDTRACK +
Margin is pleased to be welcoming New York record label Nublu Records to Margin London in February 2008. Nublu will be providing the backing soundtrack to the three days of the show as well as a limited-edition Margin x Nublu CD exclusively for Margin visitors +

ART +
PIMP ART is the new artist agency and subsidiary arm of the PIMP collective which incorparates the magazines, Pimp Guides. The PIMP platform has formed a roster of some of the most prolific artists worldwide, boasting highly-respected and internationally-acclaimed fine and graphic artists, graffiti writers, photographers and illustrators. Pimp will be installing their art in the Magazine Lounge at Margin London in February 2008 +

REFRESHMENT +
Margin is pleased to welcome back Firefly Tonics who will be providing complimentary refreshments for Margin visitors in February 2008 + With a range of healthy drinks that are sugar-free, Firefly Tonics are a blend of herbs and fruit juices created by expert herbalists + With names such as “Wake Up”, “Chill Out”, “De-tox”, “Love Potion” and “Health Kick”, the self-explanatory tonics are a natural way to refresh and revitalise + www.fireflytonics.com

MISSION + Margin exists to promote young upscale streetwear labels. The Original and the best platform for new talent for the over 6 years, Margin was established to help new labels reach a wider buying and press audience. Margin was created out of necessity. Retailers travel the world looking for the next big thing but are never going to find up-and-coming labels at a show whose costs prohibit fresh talent. The main drive of Margin was to establish a show where new young labels could find an affordable platform.

MARGIN + www.margin.tv +

Fashion Monitor News

Margin introduces new exhibition area TraidFare Fashion The organisers of London-based trade exhibition Margin have announced the introduction of new area TraidFare for the next event in February 2008 - see events. The section will focus on Fair Trade and organic clothing and include collections from streetwear and casualwear labels that ensure their products and fabrics are manufactured ethically and free from chemicals. Margin has always featured fairly-traded and eco-aware labels but an increase in the number of them now warrants a dedicated area. Brands including Komodo, Organic Stereo, and THTC will be showcased at the event which takes place at the The Vinyl Factory Gallery in London’s Soho. www.margin.tv www.traidfare.com

www.fashionmonitor.co.uk

Dyree Online Fashion Calendar

Kreateur London 10TH to 12TH FEBRUARY 2008 Presenting mainly Womens clothing and accessories with some mens and homewares Kreateur showcases modern tailoring creative elegance and cutting edge luxe from new and established designers Taking place alongside Margin during London Fashion Week the established upscale streetwear and casualwear event Kreateur is held at The Vinyl Factory Gallery in Londons Soho near Carnaby Street Email: info@kreateur.net Website: www.kreateur.net
www.dyree.com

International Herald Tribune

Shopping with a conscience: debates and displays +
Ethically sourced street gear will hit the catwalks during London
Fashion Week. From Feb. 10 to Feb. 13, the Vinyl Factory Gallery in
Soho will play host to the Margin exhibition, TraidFare, showcasing
fair-trade and organic clothing. www.TraidFare.com

www.iht.com

Drapers News

News In Brief
Margin will launch a new section called TraidFare, dedicated to ethical brands, at the streetwear show next month. The area will feature brands including Komodo, Moly Kulte, Rise Up, Van Markoviec Green Fashion, Regenerate and Teori Co. Margin takes place at the Vinyl Factory Gallery in London’s Foubert’s Place on February 10-12.

MPDclick Website

As you enter the industrial white brick basement in the heart of the trendy Carnaby shopping district, you are immediately greeted with the freshest talent at Margin. The first room is dedicated to up and coming labels who are attending Margin for the first time, while the second room holds regular contributors to the show who stand out for having unique twists to their collections. As one of the smaller London trade fairs, the intimate setting gave the show a relaxed and friendly atmosphere with press from directional magazines and buyers looking for the next big thing mingling with the enthusiastic labels.

Margin London is a trade fair which provides a platform for the latest designers and brands on the upscale streetwear scene to showcase their collections to the press and potential buyers, with many attending their first show. With designers from around the world participating, Margin demonstrated global talent at its quirkiest and most inventive. There was everything from kitsch laser cut jewellery to bags masquerading as speakers for your I pod, to two-in-one embellished sneakers which morph from a hi-top baseball shoe to a sandal: ideal for the frugal traveller.

A strong focus at the show was the use of clothing as canvases for graphics and illustrations, with many creators coming from backgrounds in graphic design rather than fashion. Some labels revived iconic and nostalgic images to adorn their wares while others sourced artwork from the newest and most original image makers on the scene. Influences came from a wide range of popular culture elements such as music, graffiti, character design, Japanese street fashion and comic books to name a few. Screen printed T-shirts with clever designs sat alongside retro prints and silhouettes interpreted for the contemporary market. Many labels originated from foreign waters and had developed traditional cultural aesthetics into modern streetwear, with a sense of national pride and global appreciation coming into play.
LINKS:
http://www.mpdclick.com/

Merc

After their successful participation in February, Margin is pleased to welcome back Merc which is only fitting now that Margin is based in Soho, just around the corner from the legendary Carnaby Street, spiritual home of Merc.

Established in 1967, 2007 sees Merc celebrating its 40th anniversary by mining its mod roots, not only from the Sixties but also from the vibe of Ska and Northern Soul, which translates to desirable reworkings of mod staples, from sharp knitwear to swinging shirting.

Merc has developed a loyal following of musicians such as The Kaiser Chiefs, Razorlight, and The Killers, who appreciate the history behind the brand as well as the clothing.