10 Years of introducing Fresh Brands & New Designers
The longest running independent fashion trade event in
London, Margin is renowned for providing a successful
launchpad for directional new designers, alongside
credible established brands.
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We recently checked out Margin London, the leading alternative streetwear tradeshow in the UK. Here’s a quick rundown of the major trends from the show: Nu Rave: Nu Rave has been bubbling under for a couple of seasons now and if Margin is any indication, it won’t be a flash in the pan trend. In fact, the smiley face looks set to take over from where the skull and crossbones left off. The iconic image, created in 1971, has been developed by the trademark owners into a full collection of tees and sweats, available in a rainbow of day-glo shades, for men and women. PVC, oiled polyester and onionskin nylon in florescent shades were popular at White Trash for Cash and Miss Milne. Accessories from Fiona and Luke and Stylex were also channeling the early 90s club scene style.
Fair Trade? No Sweat!: The backlash to sweatshop labor has influenced even more new brands to operate with an ethical outlook. Traditional European craftsmanship and limited edition hand printed garments replaced cookie cutter factory goods. Revived 70s shoe brand Monbianco was a hit; available in original retro styles, the history and social consciousness of the handmade Italian footwear appealed to retailers and press. Los Cojones del Perro’s line is produced by language-restricted South African tribal workers unable to find work elsewhere. Leather accessories designer Gretchen and UK knitwear brand Vacant only use specialist factories in Europe and the UK.
New Brands To Watch: Now in its second season, the 101 area of the show continues to provide a launch pad for new designers making their debut. Particularly noteworthy was 2-in-1 shoe brand Nat-2, whose sneaker unzips to reveal a slide. Four Holes, Stunt Double and Agharta made a strong impression on streetwear retailers. Womenswear brand Emily and Fin’s collection of blouses, skirts and dresses was also very well received.
The Vinyl Factory Gallery +
45 (rear) Foubert’s Place
Entrance from Marshall Street +
London W1F Venue Map online at: www.margin.tv/map
Sunday Monday & Tuesday 5th 6th & 7th August 2007 Sun 5th Aug: 11am til 6pm
Mon 6th Aug: 10am til 6pm
Tue 7th Aug: 10am til 3pm
MENS & WOMENS CLOTHING & ACCESSORIES � UPSCALE STREETWEAR & DIRECTIONAL TAILORING +++ Margin is a curated event where buyers know they can find great new labels season after season and don’t have to wade through hall after hall of established brands to find directional new products to offer their shoppers.
+++ Spaces are limited to appropriate brands only that have a directional edge and something new to offer.
+++ Margin consistently welcomes key buyers from directional stores and editors from cutting-edge titles keen to keep a step ahead of the competition and who know Margin is the prime location to discover new brands + at larger events where mainstream brands take centre-stage and priority, new labels can often be an opportunity missed.+++ The Original and the best platform for new talent for over 5 years, Margin was established to help new labels reach a wider buying and press audience. Margin was created out of necessity. Retailers and Editors travel the world looking for the next big thing but are never going to find it at a show whose costs prohibit fresh talent. The main drive of Margin was to establish a show where new young labels could find an affordable and successful platform.
� AUGUST 2007 EXHIBITORS INCLUDE +++
101 APPAREL + 2D’S PLACE + AGHARTA + AMES BROS + AYAME + B^$T^&D + BABBU + BLOCK HEADWEAR + CHATEAU ROUX + CLOVER + CRAIG NATIVE + DAVID & GOLIATH + DEPHECT + DISTRICT 6 + EC STAR + EIO CLOTHING + EMILY AND FIN + FAME WILL COME LATER + FFYR + FIONA & LUKE + FOURHOLES + FUNKROCK + GAMA-GO + GRETCHEN - THE LITTLE PEARL + HICALORIE + JUNKIE LOVERS + KATALYST + KEEP CALM AND CARRY ON + LA GIOIA + LIFEPOD + LOST PROPERTY + LOS COJONES DEL PERRO + MARMALADE HO + MERC + MIMOCO + MISSMILNE + MONBIANCO + MULDOONEYS + NAT-2 + OAK JEANS + PERFECTLY FLAWED + PRETTY VACANT + PUNKY PINS + RIMO-TO + RING LEADER + RUFUS + SHEPLAND + SMILEY COLLECTION + SPUK + STATEEK + STUNT DOUBLE + STYLEX + SUNKING + TOKE + TRASHMARK + UPPER PLAYGROUND + URBAN GOD + UZI + VACANT + WENDYS + WHITE TRASH FOR CASH + YAMAMA + YUMMY INDUSTRIES +
AND MORE +++
DATES FOR YOUR DIARY
For February 2007 we’ll be celebrating the 5th Birthday of Margin.
Sunday, Monday & Tuesday 11th, 12th & 13th of February 2007
Sun 11th Feb: 1pm til 6pm
Mon 12th Feb: 10am til 6pm
Tue 13th Feb: 10am til 4pm
MARGIN IS NOW A THREE DAY EVENT!
In consultation with regular exhibitors and key buyers, we have added an extra show day to now offer Sunday, Monday & Tuesday.
Sportswear International
Official Media Partner
of Margin in London.
Celebrating 5 years of presenting new and exciting designers, Margin London is pleased to announce that industry magazine Sportswear International will be the official sponsor of the media area at the 10th edition of Margin in February 2007.
The Magazine Lounge Media Area has been a feature of Margin London since the shows started in August 2002 featuring complimentary copies of fashion and lifestyle titles alongside complimentary refreshments for visiting Buyers, Press, Agents and Distributors as well as exhibitors.
Sportswear International have supported Margin London since the start by visiting the show each season and reporting on the exhibitors from each edition, as well as featuring Margin in their show guide, listings, and features.
Founded in 1975, Sportswear International is the only worldwide trade magazine that covers upscale streetwear, jeanswear, sportswear, activewear, outerwear, contemporary clothing, young designers, new menswear and casualwear, footwear and the textile market. Its directional and award-winning fashion photography and incisive, informative writing, offered in a large glossy format, feature the best and latest styles from all over the world.
Trend reports, new labels, hot shops and industry issues are Sportwear International’s main concerns. The title examines specific industry sectors and territories and forecasts the effects of the economy and news-making events on the fashion business.
+ A curated selection of new and directional labels +
+ most exhibitors exclusive to Margin and many making their global debut + EXHIBITORS INCLUDE: 101 + 2ds Place + Applied Clothing + Anon Clothing + Big Fluff + Block Headwear + Body Bag + Bunk + Chateaux Roux + Dephect + Diamond Supply Co + Dilligaf + Famous Forever + Farstar Clothing + Funk’d Freedom + Gemma Lister + Girl Gang + Global Guru + Goalfood + Hatform + Holt Royale + Ili - I Love It + J.A.M. + Joe Blake + JunkFunk + Ketchup & Majo + Kindred Clothiers + Komodo + Lost Property + Magnetic Clothing + Marissa V + Marmalade Ho + Masterkey + Merc + > mic(ism) + Mila Ricca + Mitzica + Moriarty + Never Akin + Nico D + Out of Step + Private School Assault Wear + Quitter + Razk + Rebus Collective + Retreat + Roxton + Ruby Rocks + Somebody Like Us +Soul Strear + SP:UK + Stereo Sound Agency + Stylex + Sugarhill + T Tees +The Tomorrow People + Tee & Toast + Tom Dick & Harry + Treasures Jewels & Gems + Ubiquity + Under The Hat + Urban Buzz + Urban Elvis + We Walk + Wendys + Yamama + Yummy Industries + Z-Boy + AND MORE +++
Report from the fashion tradeshow Sliced and Diced: Dice graphics were seen several times in jewelry and accessories. At Lady Luck Rules OK, tiny dice cubes were used as part of a hair bobble accessory. Wendys and Zukale & Huoviala both showed a string of dice on wallet chains, and Zukale & Huoviala also showed slim neon yellow belts printed with dice. Sliced was also a common theme this season. On Tour Lab’s Slicedworks collection featured circular saw graphics on vests and tees, while Concrete Lawn’s debut collection of hoodies and sweatshirts were sliced at the yoke with contrasting colored jersey fabrics. Block Headwear also got sliced with segmented baseball caps in contrasting fabrics.
Mini-Me: Children’s versions of adult collections were noticably more prominent this year. Maak en Herstel who showed a range of women’s detailed bird image applique tees had cute identical versions for toddlers. Finnish womenswear label Tiia Vanhatapio has a separate newborn line, Quelle Jolie Bebe! which included a very modern take on the christening gown in a folded and pleated pure linen. New to Margin this season was London label Map Nap, with a cute range of prints especially for the kids, including Fuzzy Felt, which pays homage to the 70s art and craft phenomenon.
Cool New Labels:Muffty from London showed slick upscale menswear, including a take on the polo shirt was with a new open and curved collar. Accessories designer Wendee Ou’s bag and purse range mixed glamour with utility, as seen in her silver pleated leather clutch bags with twill and d-ring clasps. Menswear from Tranzit highlighted the trend that casual menswear is taking more and more inspiration from traditional tailoring. Blazers in crumpled linens and slacks in traditional wovens were big hits in this collection.
Agent Knock
American Chang
A-Non Clothing
Block Headwear
Cindez
Dangerous Breed
Dephect
Fork Forever
F-risk Jeans
Girlgang
Hammer Brand
Holt Royale
Ili I Love It
Imso
Isis Cashmere
Keto
Komodo
Lady Luck Rules OK
Laysick
Lazy Oaf
Lost Property
Maak and Herstel
Mami London
Map London
Muffty
Office Lendorff
Remco Ontour
Peace Industries
Roxton
Seventyseven
SP:UK
Tiia Vanhatapio
Ubiquity Records
Vivien of Holloway
Wayne Pinnock
Wendee Ou
Wendys of London / Stylex
Yamama
Zularni
2sickbastards
Abuze London
Allpurpose Workshop
Apestein
Concrete Hermit
Crossfader
Dephect
Detour
El Ganso
El Ganso
FFYR / Agharta
Get Cutie
Ginch Gonch
Girlgang
Hardboiled inc
Heidi Seeker
Holt Royale
Ili - I Love it
I Saved Laurence
Joker and Thief
Junkfunk
Kangol
Kulte
Lady Luck Rules OK
Lazy Oaf
Loaf
Loaf
New Future Graphic
New Urban
NotYetDead
Our World Recycled
Plain Lazy
Pussytat
Reflective DIffusion
Scrawl Collective
Seventyseven
Signal 230
Slush
Smorgandorf
South West Clothing
SPUK
Stylex
Sugarhill
Supremebeing
Terrace Tees
The Hello 21 Corporation
Tonic
Urban Urban
Worn Free / Lost Property
Yamama
10 Years of introducing Fresh Brands & New Designers
The longest running independent fashion trade event in
London, Margin is renowned for providing a successful
launchpad for directional new designers, alongside
credible established brands.
Share:
