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Sportswear International February 2005

…

Printwise, entire garden scenes replaced single flowers, especially at the upscale streetwear show Margin, which ran at London’s Music Rooms, also from February 6-7. New Japanese brand VAMPSTAR, a fresh addition to Margin this season, went for the psychedelic version, while TYLER preferred a more naturalistic approach with a strong graphic undertone. The gothic motive craze of the last couple of seasons has given way to a far more domestic vibe. For a/w 2005-06, designers gave skulls and demons the boot, and went back to basics with everyday object prints such as light bulbs (SYNDROME), sunglasses (I SAVED LAURENCE) and pendant clocks (DEPHECT). Political messages mingled with humorous slogans such as HICK’s pig wording the slogan “I Stink, Therefore I Ham.”

At Margin, exhibitors, organizers and buyers alike were as fun-loving as ever, but focused enough to get down to serious business as well. The show is still, fittingly, marginal, but with big boys like XLARGE making an entrance, we hope that the intimate charm of the event will remain to be enjoyed for seasons to come.

- Emma Holmqvist, London Correspondent

Drapers February 2005
Show Report

Highlighting Shepland, Live Mechanics, Beyond The Valley, Mertle & George, Kontakt, and Syndrome.

Images from February 2005

2sickbastards

28 Black

Beyond The Valley

Block Headwear

Bonnie & Clyde

Because We Were Bored

Brennan & Burch

Dephect

Department of Works

Dua Columba

Dumm

EIO Clothing

Get Casual

Goodvibes

Heidi Seeker

Hick Industries

Holt Royale

Iggi / Handbuilt Press

Imperfectionist

I Saved Laurence

I-Saw

Junkfunk

Junky Styling

Komodo

Kontakt

Lady Luck Rules OK

Lazy Oaf

Live Mechanics

Mertle & George

Mixwell

New Urban

Northern Shirts

Onjoo Mac

Our World Recycled

Pheva

Rebe

Revolution or Death

Shepland

Slush

Some Product

Supremebeing

Syndrome

Traid

T-Tees

Uniform

Upper Playground

Urban Urban

Vampstar

Vrooder/Chromozone

Wrong

X-Large

MARGIN LONDON is an affordable exhibition giving new fashion labels a platform to reach a larger buying and press audience. Showcasing upscale streetwear and directional fashion, the forthcoming August editions of Margin London will showcase a tightly edited selection of Menswear and Womenswear.

MENS > The Mens show gathers the finest exponents of upscale streetwear and casual tailoring from the UK, Europe, and the US. The Mens edition will showcase modern tailoring from brands such as Spiked Punch, Bond International, Tyler and Yes; directional graphics from new labels including Scrawl Tees, Urino, Tank Theory and Two People; and accessories with broad appeal from labels including Airkit, Block Headwear, Truck Brand, Skratch and Weirdworks.

11 USA Labels showing exclusively at Margin; 16 New labels debuting their ranges in the UK;

Artist Pete Fowler will be decorating the free bar and magazine area.

CONFIRMED EXHIBITORS FOR THE MENS EDITION INCLUDE: >Airkit >Block Headwear >Bond International >Dephect >Eternal Beau >Filter Clothing >Fish & Friend >Friendly Animals >Frisk >Gama-Go >Ginja Ninja >Hospital Radio >Iggi >Imperfectionist >Ink & Paint >King Underapparel >Lazy Oaf >Militia >Northern Shirts >OK47 >Pure Evil >Rainbow Knitwear >Scrawl Tees >Seventyseven >Skratch >Spiked Punch >Subsurface >Supremebeing >Syndrome >Tank Theory >Terratag >The Invisibles >Thread >Truck Brand >Twisted Generation >Two People >2sickbastards >Tyler >Upper Playground >Urino >Wanted Clothing >Wildlife Distribution >Yes

WOMENS > This is the first womens salon of its kind - menswear has been well served in this field generally. We look forward to staging the first boutique-style trade exhibition for womens upscale streetwear and directional fashion in London. Whilst the Mens show gathers the finest exponents of upscale streetwear and casual tailoring, the Womens will showcase a diverse blend of upscale streetwear, high-end clothing and unique accessories; from exclusive Italian handbags to hand-crafted lingerie as well as excting clothing ranges.

9 Overseas Labels showing exclusively at Margin;

9 New labels debuting their ranges in the UK;

Sound Artists Thunderbolt will be installing their sound art.

CONFIRMED EXHIBITORS FOR THE WOMENS EDITION INCLUDE: >Airkit >Bessies Undies >Be.you#[k] >Blythe >Con Chi Esco Stasera >Elec/tri-c’ity >Emma Levine >Florinda Schnitzel >Geek Boutique >Get Casual >Get Cutie >Gozi >Gröovyk Clothing >Idols >Iggi >Ki-Shirts >OK47 >Our World >Rainbow Knitwear >Ruby Foo >Supremebeing >Traffic People >Twisted Generation >Wildlife Distribution >Woo Woo >Yes >Zippy Ziggy

MARGIN LONDON DATES

>MENS >10th & 11th August 2003

>WOMENS >17th & 18th August 2003

10am to 6pm

The Music Rooms South Molton Lane London W1