10 Years of introducing Fresh Brands & New Designers
The longest running independent fashion trade event in
London, Margin is renowned for providing a successful
launchpad for directional new designers, alongside
credible established brands.
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Margin, renowned for its upscale streetwear and directional tailoring, has been one of the best platforms for new talent for the last four years. WGSN reports from London. Attracting a host of new names, Margin had the biggest show to date covering 9,000 sq ft. The show made the move to the new venue of the Horticultural Halls to accommodate growing ranges of labels that have been exhibiting at Margin since its beginning.Not only is the number of exhibitors increasing, labels such as Dephect and Lazy Oaf, which used to manage with only one rail as a stand, have successfully grown their business and ranges accordingly, consequently requiring more space. Hopefully this won’t jeopardize the intimacy normally praised at Margin shows, and we continue to see fresh directional brands showcasing and debuting.Over 60 exhibitors attended, with at least half making their debut at Margin. This season, five new Finnish brands had chosen the show for their first UK appearance. These included Annukka Takala, Keto, and Zukale & Huoviala, which are all recent graduates or students of the University of Art and Design, Helsinki.WGSN loves directional, sultry womenswear label Tiia Vanhatapio and the designer’s baby range Quelle Jolie Bebe. Vanhatapio’s two ranges were undoubtedly one of the highlights of the show.Margin has also organised an exchange program with International Fashion Fair (Tokyo) and chose Japanese menswear label Agent Knock Peaceful to exhibit in London. London-based womenswear streetwear brand Girlgang showed at IFF Tokyo in July.Margin is held at the same time as TBC each season, falling on Sunday and Monday of a designated week. Margin is great for attracting international buyers to London.
The overall impression for the show this year as it continues to increase in size with its great new venue, is that it is slightly more commercial than previous years but is still gaining the enthusiasm that makes it so special. FULL REPORT HERE
LONDON TRADE SHOW REPORT London, England, 4 Aug. 2006
The edition of London trade shows spring/summer 2007 - encompassing TBC, Margin and The Park - took place July 30-31, [2007].
At all the shows, the color palette was muted and looked suspiciously autumn-like: black, white, gray and khaki ruled. Keeping with the subdued hues, womenswear captured a prim and proper air. Never have so many puff-sleeved, round-collared polo shirts hung under one roof at the same time.
Menswear, too, had a formal, dandy-ish vibe. These elements materialized in smart cuts and accessories as well as in prints. The new label T-Book offered neat tie/neck piece hybrids with its cleverly printed tees and shirts; Luke matched scarves to its grandpa cardies and sweaters; Red Dot embraced the trend by printing silk scarves on to its tees.
This edition of Margin drew a large proportion of international names, including an entire Finnish brigade among the show’s 80 exhibitors. These included Zukale & Huoviala and Tiia Vanhatapi, whose cute naively printed tees and pretty dresses made of nappy gauze were lovely. Another great name to watch there, albeit not Finnish, is Muffty, a menswear label offering a new spin on the polo shirt: a neat shawl collared version.
In addition, Wayne Pinnock Live’s quirky men’s separates also stood out in all its modern-art-meets-tribal ethnicity glory.
Report from the fashion tradeshow Sliced and Diced: Dice graphics were seen several times in jewelry and accessories. At Lady Luck Rules OK, tiny dice cubes were used as part of a hair bobble accessory. Wendys and Zukale & Huoviala both showed a string of dice on wallet chains, and Zukale & Huoviala also showed slim neon yellow belts printed with dice. Sliced was also a common theme this season. On Tour Lab’s Slicedworks collection featured circular saw graphics on vests and tees, while Concrete Lawn’s debut collection of hoodies and sweatshirts were sliced at the yoke with contrasting colored jersey fabrics. Block Headwear also got sliced with segmented baseball caps in contrasting fabrics.
Mini-Me: Children’s versions of adult collections were noticably more prominent this year. Maak en Herstel who showed a range of women’s detailed bird image applique tees had cute identical versions for toddlers. Finnish womenswear label Tiia Vanhatapio has a separate newborn line, Quelle Jolie Bebe! which included a very modern take on the christening gown in a folded and pleated pure linen. New to Margin this season was London label Map Nap, with a cute range of prints especially for the kids, including Fuzzy Felt, which pays homage to the 70s art and craft phenomenon.
Cool New Labels:Muffty from London showed slick upscale menswear, including a take on the polo shirt was with a new open and curved collar. Accessories designer Wendee Ou’s bag and purse range mixed glamour with utility, as seen in her silver pleated leather clutch bags with twill and d-ring clasps. Menswear from Tranzit highlighted the trend that casual menswear is taking more and more inspiration from traditional tailoring. Blazers in crumpled linens and slacks in traditional wovens were big hits in this collection.
Agent Knock
American Chang
A-Non Clothing
Block Headwear
Cindez
Dangerous Breed
Dephect
Fork Forever
F-risk Jeans
Girlgang
Hammer Brand
Holt Royale
Ili I Love It
Imso
Isis Cashmere
Keto
Komodo
Lady Luck Rules OK
Laysick
Lazy Oaf
Lost Property
Maak and Herstel
Mami London
Map London
Muffty
Office Lendorff
Remco Ontour
Peace Industries
Roxton
Seventyseven
SP:UK
Tiia Vanhatapio
Ubiquity Records
Vivien of Holloway
Wayne Pinnock
Wendee Ou
Wendys of London / Stylex
Yamama
Zularni
Finland hits London Tiia Vanhatapio, Quelle Jolie Bebe, Annukka Takala, Keto, and Zukale & Huoviala are decamping from Finland to London on the 30th & 31st July to present their varied stylings.
Tiia Vanhatapio will present beautifully crafted womenswear alongside her new label of baby couture Quelle Jolie Bebe, whilst Annukka Takala, Keto and Zukale & Houviala will showcase a refreshing Scandanavian take on womens upscale streetwear alongside desirable and fun accessories.
10 Years of introducing Fresh Brands & New Designers
The longest running independent fashion trade event in
London, Margin is renowned for providing a successful
launchpad for directional new designers, alongside
credible established brands.
Share:
![london: streetwear showcase savvy streetwear exhibition margin kicks off on sunday july 30, labels include wendee ou, supremebeing, tiia vanhatapio and noodoll, location: royal horticultural halls, lindley hall, vincent square [westminster].](http://margin.tv/pressroom/superfuture0706.jpg)
![london: streetwear showcase savvy streetwear exhibition margin kicks off on sunday july 30, labels include wendee ou, supremebeing, tiia vanhatapio and noodoll, location: royal horticultural halls, lindley hall, vincent square [westminster].](http://margin.tv/pressroom/superfuture07062.jpg)
