Margin is pleased to announce the results of the exchange programme with International Fashion Fair Tokyo +Organised by leading Japanese fashion industry publisher Senken Shimbun, the International Fashion Fair (IFF) is one of the largest fashion trade exhibitions in Japan.British brands Vacant and Reveller Clothing Co who are exhibiting at Margin London in February 2008 have been selected by the IFF committee to exhibit free of charge at the IFF Tokyo show in the directional hall called “Terroir” for international brands +By return Japanese labels Cyrhyme and Toumei-Manila have been selected by Margin to exhibit their unique ranges of reworked menswear and directional womenswear respectively in the 101 area for new labels at Margin London.

Relevant Links +
www.margin.tv
www.senken.co.jp/exhibition

MPDclick Website

As you enter the industrial white brick basement in the heart of the trendy Carnaby shopping district, you are immediately greeted with the freshest talent at Margin. The first room is dedicated to up and coming labels who are attending Margin for the first time, while the second room holds regular contributors to the show who stand out for having unique twists to their collections. As one of the smaller London trade fairs, the intimate setting gave the show a relaxed and friendly atmosphere with press from directional magazines and buyers looking for the next big thing mingling with the enthusiastic labels.

Margin London is a trade fair which provides a platform for the latest designers and brands on the upscale streetwear scene to showcase their collections to the press and potential buyers, with many attending their first show. With designers from around the world participating, Margin demonstrated global talent at its quirkiest and most inventive. There was everything from kitsch laser cut jewellery to bags masquerading as speakers for your I pod, to two-in-one embellished sneakers which morph from a hi-top baseball shoe to a sandal: ideal for the frugal traveller.

A strong focus at the show was the use of clothing as canvases for graphics and illustrations, with many creators coming from backgrounds in graphic design rather than fashion. Some labels revived iconic and nostalgic images to adorn their wares while others sourced artwork from the newest and most original image makers on the scene. Influences came from a wide range of popular culture elements such as music, graffiti, character design, Japanese street fashion and comic books to name a few. Screen printed T-shirts with clever designs sat alongside retro prints and silhouettes interpreted for the contemporary market. Many labels originated from foreign waters and had developed traditional cultural aesthetics into modern streetwear, with a sense of national pride and global appreciation coming into play.
LINKS:
http://www.mpdclick.com/

Ayamé

Fresh from Tokyo, Ayame will be making their European debut in GILD at Margin with their range of quality socks.

+ After working for a cashmere company in London following graduation from Tokyo, Aya Agaoka returned to Japan to launch a new socks label which she called Ayamé.

+ Drawing inspiration from sophisticated and delicate Japanese craftsmanship, Ayamé produces a range of unique fashion socks which are all made in Japan.
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+ Ayamé will be taking part in GILD, the new accessories area at Margin London for directional accessories ranges.