In the independent-rich complex of The Forum, Fuse has been providing Sheffield with streetwear for over 18 years +

Brands include previous Margin exhibitors such as Lazy Oaf, King Apparel, Eastpak, Get Cutie, and Vacant, along with Dickies, The Quiet Life, The Hundreds, Rebel 8, Mishka, Crooks & Castles, and 10 Deep +

Since opening in Leeds back in 1992 to offer music-influenced streetwear, Ark has grown to encompass 17 stores with more on the way +

Providing mens and womens clothing and accessories, Ark hunt out a constantly-evolving mix of established and new brands which keeps the offering fresh, including previous Margin exhibitors such as Sugarhill Boutique, Hannah Makes Things, Merc London, Junk Shop, Vacant Clothing, Seventyseven, Eastpak, and Worn By +

Drapers Margin Report

www.drapersonline.com

FOR THE BENEFIT OF THE BRANDS: MARGIN & IFF

London, UK; Tokyo, Japan, 22 Jan. 2008

As a result of an exchange programme between the UK’s Margin London tradeshow and Japan’s International Fashion Fair, a selection of brands will be getting double the exposure this season.

British brands Vacant and Reveller Clothing Co who are exhibiting at Margin London in February 2008 have been selected by the IFF committee to exhibit free of charge at the IFF Tokyo show in the directional hall called “Terroir” for international brands.

In return Japanese labels Cyrhyme and Toumei-Manila (pictured above) have been selected by Margin to exhibit their unique ranges of reworked menswear and directional womenswear respectively in the 101 area for new labels at Margin London.

Margin London (margin.tv) takes place on the 10th 11th & 12th February 2008 and the IFF Tokyo / Terroir exhibition (senken.co.jp/exhibition) is coming up from the 23rd to the 25th January 2008.

Margin is pleased to announce the results of the exchange programme with International Fashion Fair Tokyo +Organised by leading Japanese fashion industry publisher Senken Shimbun, the International Fashion Fair (IFF) is one of the largest fashion trade exhibitions in Japan.British brands Vacant and Reveller Clothing Co who are exhibiting at Margin London in February 2008 have been selected by the IFF committee to exhibit free of charge at the IFF Tokyo show in the directional hall called “Terroir” for international brands +By return Japanese labels Cyrhyme and Toumei-Manila have been selected by Margin to exhibit their unique ranges of reworked menswear and directional womenswear respectively in the 101 area for new labels at Margin London.

Relevant Links +
www.margin.tv
www.senken.co.jp/exhibition

Trends from the fashion tradeshow

We recently checked out Margin London, the leading alternative streetwear tradeshow in the UK. Here’s a quick rundown of the major trends from the show:

Nu Rave: Nu Rave has been bubbling under for a couple of seasons now and if Margin is any indication, it won’t be a flash in the pan trend. In fact, the smiley face looks set to take over from where the skull and crossbones left off. The iconic image, created in 1971, has been developed by the trademark owners into a full collection of tees and sweats, available in a rainbow of day-glo shades, for men and women. PVC, oiled polyester and onionskin nylon in florescent shades were popular at White Trash for Cash and Miss Milne. Accessories from Fiona and Luke and Stylex were also channeling the early 90s club scene style.

Fair Trade? No Sweat!: The backlash to sweatshop labor has influenced even more new brands to operate with an ethical outlook. Traditional European craftsmanship and limited edition hand printed garments replaced cookie cutter factory goods. Revived 70s shoe brand Monbianco was a hit; available in original retro styles, the history and social consciousness of the handmade Italian footwear appealed to retailers and press. Los Cojones del Perro’s line is produced by language-restricted South African tribal workers unable to find work elsewhere. Leather accessories designer Gretchen and UK knitwear brand Vacant only use specialist factories in Europe and the UK.

New Brands To Watch: Now in its second season, the 101 area of the show continues to provide a launch pad for new designers making their debut. Particularly noteworthy was 2-in-1 shoe brand Nat-2, whose sneaker unzips to reveal a slide. Four Holes, Stunt Double and Agharta made a strong impression on streetwear retailers. Womenswear brand Emily and Fin’s collection of blouses, skirts and dresses was also very well received.

“Margin is a breath of fresh air. It was refreshing to exhibit at a show which has all the boxes ticked in terms of the exhibitors and the visitors. A bright, relaxed, friendly show which is the perfect environment in which to do business. Don’t change a thing.” + Vacant

+++ MARGIN LOCATION & DATES +++

The Vinyl Factory Gallery +
45 (rear) Foubert’s Place
Entrance from Marshall Street +
London W1F Venue Map online at:
www.margin.tv/map

Sunday Monday & Tuesday
5th 6th & 7th August 2007
Sun 5th Aug: 11am til 6pm
Mon 6th Aug: 10am til 6pm
Tue 7th Aug: 10am til 3pm

MENS & WOMENS CLOTHING & ACCESSORIES �
UPSCALE STREETWEAR & DIRECTIONAL TAILORING
+++ Margin is a curated event where buyers know they can find great new labels season after season and don’t have to wade through hall after hall of established brands to find directional new products to offer their shoppers.

+++ Spaces are limited to appropriate brands only that have a directional edge and something new to offer.

+++ Margin consistently welcomes key buyers from directional stores and editors from cutting-edge titles keen to keep a step ahead of the competition and who know Margin is the prime location to discover new brands + at larger events where mainstream brands take centre-stage and priority, new labels can often be an opportunity missed.+++ The Original and the best platform for new talent for over 5 years, Margin was established to help new labels reach a wider buying and press audience. Margin was created out of necessity. Retailers and Editors travel the world looking for the next big thing but are never going to find it at a show whose costs prohibit fresh talent. The main drive of Margin was to establish a show where new young labels could find an affordable and successful platform.

� AUGUST 2007 EXHIBITORS INCLUDE +++
101 APPAREL + 2D’S PLACE + AGHARTA + AMES BROS + AYAME + B^$T^&D + BABBU + BLOCK HEADWEAR + CHATEAU ROUX + CLOVER + CRAIG NATIVE + DAVID & GOLIATH + DEPHECT + DISTRICT 6 + EC STAR + EIO CLOTHING + EMILY AND FIN + FAME WILL COME LATER + FFYR + FIONA & LUKE + FOURHOLES + FUNKROCK + GAMA-GO + GRETCHEN - THE LITTLE PEARL + HICALORIE + JUNKIE LOVERS + KATALYST + KEEP CALM AND CARRY ON + LA GIOIA + LIFEPOD + LOST PROPERTY + LOS COJONES DEL PERRO + MARMALADE HO + MERC + MIMOCO + MISSMILNE + MONBIANCO + MULDOONEYS + NAT-2 + OAK JEANS + PERFECTLY FLAWED + PRETTY VACANT + PUNKY PINS + RIMO-TO + RING LEADER + RUFUS + SHEPLAND + SMILEY COLLECTION + SPUK + STATEEK + STUNT DOUBLE + STYLEX + SUNKING + TOKE + TRASHMARK + UPPER PLAYGROUND + URBAN GOD + UZI + VACANT + WENDYS + WHITE TRASH FOR CASH + YAMAMA + YUMMY INDUSTRIES +

AND MORE +++