10 Years of introducing Fresh Brands & New Designers
The longest running independent fashion trade event in
London, Margin is renowned for providing a successful
launchpad for directional new designers, alongside
credible established brands.
Share:
Report from the fashion tradeshow Sliced and Diced: Dice graphics were seen several times in jewelry and accessories. At Lady Luck Rules OK, tiny dice cubes were used as part of a hair bobble accessory. Wendys and Zukale & Huoviala both showed a string of dice on wallet chains, and Zukale & Huoviala also showed slim neon yellow belts printed with dice. Sliced was also a common theme this season. On Tour Lab’s Slicedworks collection featured circular saw graphics on vests and tees, while Concrete Lawn’s debut collection of hoodies and sweatshirts were sliced at the yoke with contrasting colored jersey fabrics. Block Headwear also got sliced with segmented baseball caps in contrasting fabrics.
Mini-Me: Children’s versions of adult collections were noticably more prominent this year. Maak en Herstel who showed a range of women’s detailed bird image applique tees had cute identical versions for toddlers. Finnish womenswear label Tiia Vanhatapio has a separate newborn line, Quelle Jolie Bebe! which included a very modern take on the christening gown in a folded and pleated pure linen. New to Margin this season was London label Map Nap, with a cute range of prints especially for the kids, including Fuzzy Felt, which pays homage to the 70s art and craft phenomenon.
Cool New Labels:Muffty from London showed slick upscale menswear, including a take on the polo shirt was with a new open and curved collar. Accessories designer Wendee Ou’s bag and purse range mixed glamour with utility, as seen in her silver pleated leather clutch bags with twill and d-ring clasps. Menswear from Tranzit highlighted the trend that casual menswear is taking more and more inspiration from traditional tailoring. Blazers in crumpled linens and slacks in traditional wovens were big hits in this collection.
Agent Knock
American Chang
A-Non Clothing
Block Headwear
Cindez
Dangerous Breed
Dephect
Fork Forever
F-risk Jeans
Girlgang
Hammer Brand
Holt Royale
Ili I Love It
Imso
Isis Cashmere
Keto
Komodo
Lady Luck Rules OK
Laysick
Lazy Oaf
Lost Property
Maak and Herstel
Mami London
Map London
Muffty
Office Lendorff
Remco Ontour
Peace Industries
Roxton
Seventyseven
SP:UK
Tiia Vanhatapio
Ubiquity Records
Vivien of Holloway
Wayne Pinnock
Wendee Ou
Wendys of London / Stylex
Yamama
Zularni
Wendee Ou Handmade bag collection from Buyer-turned-Designer.
With her graduate collection snapped up by the Museum of Contemporary Art in Sydney, Australia, Wendee Ou went on to work as a Buyer for Australian and British companies.
Wendee Ou left Sydney to base her studio in the East End of London to create durable yet sensuously tactile leather bags.
Referencing the Art Deco period, each bag is crafted by hand from a single piece of Italian or Japanese leather, and with various sizes aviailable provides a luxe and functional alternative to a handbag or briefcase.
10 Years of introducing Fresh Brands & New Designers
The longest running independent fashion trade event in
London, Margin is renowned for providing a successful
launchpad for directional new designers, alongside
credible established brands.
Share:
![london: streetwear showcase savvy streetwear exhibition margin kicks off on sunday july 30, labels include wendee ou, supremebeing, tiia vanhatapio and noodoll, location: royal horticultural halls, lindley hall, vincent square [westminster].](http://margin.tv/pressroom/superfuture0706.jpg)
![london: streetwear showcase savvy streetwear exhibition margin kicks off on sunday july 30, labels include wendee ou, supremebeing, tiia vanhatapio and noodoll, location: royal horticultural halls, lindley hall, vincent square [westminster].](http://margin.tv/pressroom/superfuture07062.jpg)
