CHELLE BY MICHELLE
Started in September 2011, Chelle byMichelle is a new accessories label from Singapore making their European trade debut at the 10 year edition of Margin in February 2012. Unique bags, purses, and wallets are crafted from genuine leathers and skins (licensed by CITES), then gilded with semi-precious stones and beads. Exotic yet perfect for everyday use, Chelle byMichelle only produce a few pieces in each colour to maintain exclusivity.

With the February 2012 edition marking 10 Years of Margin, we’re feeling retrospective +

We’re proud of the launchpad we’ve given to new & young brands over a decade of shows, so we’ll be looking back over the years at just some of the brands that have launched & grown at Margin +

Hear we profile and hear from the two founders of Ruby Rocks, who started exhibiting their previous brands to buyers & press from the 2nd edition of Margin back in February 2003, before getting together to launch Ruby Rocks at Margin London in February 2007 +

http://margin.tv/10years/rubyrocks.html

Based in the affluent suburb of Bramhall, contemporary womens boutique Modiste keep a step ahead of the competition by tracking down new labels to add to their brand mix each season +

Labels include previous Margin exhibitors such as Sugarhill Boutique, Frank & Faith, Isy & Peeps, and Nancy Dee, alongside brands such as Eucalyptus, Mina, People’s Market, Color Fashion, and Maggie & Me +

Established in 1991, Thunderegg in Manchester offers cute-as-a-button gifts and accessories alongside independent womenswear brands +

Art-driven prints, gifts, and toys sit next to retro-influenced homewares, all with a healthy dose of fun +

Brands include previous Margin exhibitors including Lazy Oaf, Emily & Fin, Get Cutie, Sugarhill Boutique, Brat & Suzie, Kate Garey, Hicalorie, Me & Yu, and many more +

Based in a leafy borough of Oslo, No52 provide classic casual clothing and footwear for men and women +

With a mix of international and homegrown designs, brands include n.d.c. made by hand, Mauro Grifoni, MoMa, Get Lost, Anouk, NN.07, Mads Norgaard, Dundup, and Le Specs +

Based in Edinburgh, Goodstead offers a fresh mix of established heritage brands alongside contemporary independent labels and premium streetwear for men and women +

Brands including Wood Wood, Norse Projects, APC, Penfield, Supra, Sessun, Sixpack, Pointer, YMC, and Folk Clothing, as well as previous Margin exhibitors such as Silas, 1 in a 100, and London Undercover’s Milo +

Since opening in Leeds back in 1992 to offer music-influenced streetwear, Ark has grown to encompass 17 stores with more on the way +

Providing mens and womens clothing and accessories, Ark hunt out a constantly-evolving mix of established and new brands which keeps the offering fresh, including previous Margin exhibitors such as Sugarhill Boutique, Hannah Makes Things, Merc London, Junk Shop, Vacant Clothing, Seventyseven, Eastpak, and Worn By +

With three stores on Elmegade in Copenhagen, Goggle offers a design-led mix of new, young & established labels +

The original Goggle store offers an upscale streetwear brand mix including Cheap Monday, Won Hundred, Whyred, Bjorkvin, Penfield, and YMC; the second store Goggle Prim offer contemporary mens and womens labels with a minimalist attitude such as Acne, Norse Projects, Carin Wester, and Fifth Avenue Shoe Repair; and the third store provides shoes and accessories from brands such as Volta Footwear, Converse, and Ally Capellino +

Often compared to Soho in New York, Istedgade in Copenhagen has become a desirable location in which to live and hang out, and this is in no small part to shopping institution Kyoto, who spearheaded the area’s rebirth since they opened back in 2001 +

Offering an edited mix of mens and womens brands (a bit fashion, a bit street, always contemporary and wearable), Kyoto set the blueprint for a clean and ice-cool Scandinavian brand mix presented in a creative store layout, complete with curated table-tops +

Brands include Acne, Adidas, Ally Capellino, Armor Lux, Carhartt, Carin Wester, F-Troupe, Folk, Han Kjobenhavn, Happy Socks, Lee 101, Libertine-Libertine, Mini Market, Opening Ceremony, Pendleton, Red Wing, Selected Femme, Sessun, Velour, Volta, Won Hundred, and Wood Wood, as well as Nespresso Coffee, Make us a Brew Tea by Mr Scruff, and Ren skincare +

In the leafy suburb of Heaton Moor in Greater Manchester lies Eternal Envy, a contemporary boutique keeping the local well-heeled ladies up-to-date with interesting independent designers + A highly-wearable mix of womens clothing and accessories, Eternal Envy selects unique pieces to offer a real independent point of difference from the high street +

Designers include Rebekah Murphy, Kelly Ewing, and Postcard from Brighton, as well as previous Margin exhibitors Isy & Peeps, C Grand London, Indice, and Traffic People +