10 Years of introducing Fresh Brands & New Designers
The longest running independent fashion trade event in
London, Margin is renowned for providing a successful
launchpad for directional new designers, alongside
credible established brands.
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London’s Margin trade show continues to build its reputation as a leader in showing up-and-coming upscale streetwear labels. Naturally, it’s a key spot in scouting new fashion trends. Here’s a look at some of the potential heavy hitters for next summer:
Peacock Prints
At label Yes, intricately embroidered peacock heads were stitched onto cotton shirts for men and onto tanks and mini-dresses for women.
OK47 and 20 Four 7 both used peacock feather images on cotton jersey dresses and vest tops.
Limited edition Matthew Williamson Coca-Cola bottles covered in a peacock feather print were given away at the show.
Bling Bling
Jewelry designer Thomas Nayer showed hip-hop graffiti style script on silver hoop earrings and pins.
Glitzy necklaces, pets in jewelery, and diamante effect prints were seen at Heidi Seeker.
Big Cats
Tiger print t-shirts were spotted at Dirty Boy and Marada.
Seeker showed domestic kitty graphics.
Aviation Graphics
T-shirt label Imperfectionist used a hybrid graphic of the Grim Reaper and an aircraft for their next collection.
Planes were also seen on t-shirts, sweats and badges at Lazy Oaf.
Bruised Color Schemes
Many collections were still carrying this past summer’s bubblegum pink and primary greens, reds, and yellows, but an emerging trend this season was shades of purple and lilac, as well as faded shades of denims and blues, as seen at London Denim and Onjoo Mac.
Showcasing upscale streetwear & directional tailoring, the August 2004 edition of MARGIN LONDON will preview a well-edited collection of clothing and accessories ranges for Men and Women from 70 hand-picked premium labels, including many new design start-ups.
AIRSIDE, APESTEIN, BEBERT, BLOCK HEADWEAR, BRENNAN & BURCH, CELL DIVISION, DEPHECT, DIRTY BOY, DISTURBIA, ESTOY, GOODVIBES, HEIDI SEEKER, HIXSEPT, IGGI, ILI - I LOVE IT, IMPERFECTIONIST, I SAVED LAURENCE, I-SAW, JOYSTICK JUNKIES, JUNKFUNK, JUNKY STYLING, LADY LUCK RULES OK, LAZY OAF, LONDON DENIM, LONGSHANKS, MARADA, NEW URBAN, NOBBY STYLES, MBYM, OK47, ONJOO MAC, PASCALOKADA, PAULS BOUTIQUE, PROPAGANDA, REBECCA JAY, REVENGE, REVOLUTION OR DEATH, SHAIWEAR, SLUSH, SNOOZE, SUPREMEBEING, THE INSTITUTE, THROW, TRAKCYDE, TREAT YASELF, 20FOUR7, UNIFORM, UPPER PLAYGROUND, WARP RECORDS, X-LARGE, YES LONDON
The Music Rooms, South Molton Lane, London W1
MARGIN LONDON
MENS & WOMENS CLOTHING & ACCESSORIES
Next Edition:
SPRING/SUMMER 2005 PREVIEW
FOR BUYERS & PRESS
Entrance free for Buyers & Press
with invite or business card on the door
Fall fashion trends. Plus: Luxury Fashion Network One of our London correspondents got the inside scoop at Margin London, the leading alternative streetwear tradeshow in the UK. Here are the Fall/Winter 2004 trends she saw:
Fabrics:
*The one major Fall 2004 trend running through the fashion industry is the use of more traditional and luxurious fabrics, such as cashmere.
*Sporty baseball caps were re-worked this season in herringbone tweed at Block Headwear.
Colors:
*At both the men’s and women’s shows, pink was the most used color, with bubblegum pink being a favorite.
*Shades of red and purple, as well as grey and black, were also popular for next winter.
Prints and Inspiration:
*From cute baby deer to birds, wildlife was a common influence. Quirkily re-worked at Lazy Oaf, the bird print could probably be credited as an homage to celebrity ornithologist Bill Oddie, while a vintage ceramic Bambi was the inspiration for LA label Gentle Fawn’s mascot.
*Elsewhere designers are still developing hand drawn sketches and doodles from previous seasons for t-shirt and sweatshirt graphics. The label Yes even embroidered their signature range of sensitive line drawings this time.
MARGIN
Showcasing upscale streetwear & directional tailoring, MARGIN LONDON will preview Autumn/Winter 2004/05 clothing and accessories ranges for Men and Women by over 80 unique labels, including many new design start-ups. We look forward to welcoming back key independent, department, and multiple stores, as well as buying groups, agencies, directional stylists and fahsion writers from the UK, Europe and Japan, to the central London venue of the Music Rooms to discover and order from new labels.
MARGIN MENS
Over 50 mens labels will gather on the 8th & 9th February 2004. New ranges from brands such as Plek, Red Smoke, Supertom and Nacha (by Supremebeing), plus exciting UK debuts from the likes of Ubiquity and Branie help make Margin Mens a must-visit show.
MARGIN WOMENS
This boutique-style trade exhibition for Womenswear in London has been praised by visitors for the tight-knit selection of brands on offer and the easily-negotiable show. WIth new collections from Yes, Iggi, and 1K, the Margin Womens edition now incorporates Margin Rocks, a distinct section of jewellery from new designers such as Defstar and Maria Lau. Taking place during London Fashion Week, the show has grown in size and scope.
MARGIN DATES & VENUE
Margin London takes place at The Music Rooms on South Molton Lane, for both the February 2004 editions of the Mens and Womens shows.
Mens labels will exhibit on the 8th and 9th of February 2004 and Womens collections on the opening weekend of London Fashion Week on the 15th and 16th of February 2004.
MARGIN COLLABORATIONS MARGIN x UBIQUITY
Ubiquity Records from California will be making their UK debut at Margin with their range of music-influenced Mens- and womens-wear. They have also sponsored the music for both Mens and womens editions and will be providing the soundtrack to both shows. In addition, Ubiquity Records have produced a limited edition Margin CD for visitors featuring tracks from fresh artists such as Greyboy and Nobody combined with rare funk finds from their extensive catalogue. www.ubiquityrecords.com
MARGIN x TANK THEORY x MURINA Directional graphic supremos Tank Theory have reworked the Margin logo for the limited edition Margin t-shirt print. Produced and printed by Murina, the specialist US manufacturers of imprintable tees and sweatshirts, the t-shirt will be given to Margin visitors while stocks last. www.tanktheory.com
MARGIN ARTISTS Mens Edition SUBSURFACE - producing a custom installation in the bar area; THEY MADE ME DO IT - collective of emerging UK graffiti artists; CANVAS OPINION - affordable prints from new online art retailer.
Womens Edition SARAH GREGORY - erotic imagery tranformed into fine art with traditional applications; DANIELLE ROBERTS - artistic furniture/furniture art; RUBY FOO - graphic artist Lucy Cullingford.
MARGIN LONDON is an affordable exhibition giving new fashion labels a platform to reach a larger buying and press audience. Showcasing upscale streetwear and directional fashion, the forthcoming August editions of Margin London will showcase a tightly edited selection of Menswear and Womenswear.
MENS > The Mens show gathers the finest exponents of upscale streetwear and casual tailoring from the UK, Europe, and the US. The Mens edition will showcase modern tailoring from brands such as Spiked Punch, Bond International, Tyler and Yes; directional graphics from new labels including Scrawl Tees, Urino, Tank Theory and Two People; and accessories with broad appeal from labels including Airkit, Block Headwear, Truck Brand, Skratch and Weirdworks.
11 USA Labels showing exclusively at Margin; 16 New labels debuting their ranges in the UK;
Artist Pete Fowler will be decorating the free bar and magazine area.
CONFIRMED EXHIBITORS FOR THE MENS EDITION INCLUDE: >Airkit >Block Headwear >Bond International >Dephect >Eternal Beau >Filter Clothing >Fish & Friend >Friendly Animals >Frisk >Gama-Go >Ginja Ninja >Hospital Radio >Iggi >Imperfectionist >Ink & Paint >King Underapparel >Lazy Oaf >Militia >Northern Shirts >OK47 >Pure Evil >Rainbow Knitwear >Scrawl Tees >Seventyseven >Skratch >Spiked Punch >Subsurface >Supremebeing >Syndrome >Tank Theory >Terratag >The Invisibles >Thread >Truck Brand >Twisted Generation >Two People >2sickbastards >Tyler >Upper Playground >Urino >Wanted Clothing >Wildlife Distribution >Yes
WOMENS > This is the first womens salon of its kind - menswear has been well served in this field generally. We look forward to staging the first boutique-style trade exhibition for womens upscale streetwear and directional fashion in London. Whilst the Mens show gathers the finest exponents of upscale streetwear and casual tailoring, the Womens will showcase a diverse blend of upscale streetwear, high-end clothing and unique accessories; from exclusive Italian handbags to hand-crafted lingerie as well as excting clothing ranges.
9 Overseas Labels showing exclusively at Margin;
9 New labels debuting their ranges in the UK;
Sound Artists Thunderbolt will be installing their sound art.
CONFIRMED EXHIBITORS FOR THE WOMENS EDITION INCLUDE: >Airkit >Bessies Undies >Be.you#[k] >Blythe >Con Chi Esco Stasera >Elec/tri-c’ity >Emma Levine >Florinda Schnitzel >Geek Boutique >Get Casual >Get Cutie >Gozi >Gröovyk Clothing >Idols >Iggi >Ki-Shirts >OK47 >Our World >Rainbow Knitwear >Ruby Foo >Supremebeing >Traffic People >Twisted Generation >Wildlife Distribution >Woo Woo >Yes >Zippy Ziggy
10 Years of introducing Fresh Brands & New Designers
The longest running independent fashion trade event in
London, Margin is renowned for providing a successful
launchpad for directional new designers, alongside
credible established brands.
Share:
