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Drapers highlights Margin brands to watch

Drapers Brands to Watch First Impressions With plenty of spring 09 trade show miles under its belt, Drapers profiles some of the best new brands C OBERG Contemporary Norwegian designer Caroline Oberg made her UK debut at Margin with her C Oberg label. For men, there are tailored shorts, knitted polos, wide-necked crew T-shirts and micro-check suits. Women get high-waisted shorts and skirts and standout styles such as a washed linen trench and asuper-soft Capri pant. www.c-oberg.no TRUE BRIT Japanese denim brand True Brit made its UK debut at streetwear show Margin/ Included in a men's and women's collection dominated by dark and raw denim are some lighter washes with heavily embroidered yokes and back pockets. Partnering the broad denim collection are T-shirts, lightweight cashmere knits and leather jackets. VIOLENT ELEGANCE Berlin T-shirt brand Violent Elegance provides simple geometric prints in neon, balck and tonal white prints and used on pure white crew necks. Inspired by the Bauhaus art movement, styles have an authentic German aesthetic, with simple, well-executed designs. The clean look is juxtaposed by dramatic prints. www.violent-elegance.com FEE GEE Unusual pieces including pencil skirts with braces details are a speciality of Fee Gee, which is now in its second season. Sisters and designers Seraphina and Tamsin Davis give the brand a retro feel with ethical credentials - the entire range is made in Ethopia and uses organic cotton with hand-dyed finishes. GIAROYE Designers Gia Rahman and Oliver Roye are the duo behind contemporary menswear label Giaroye. Alongside the graphic T-shirts are knitted polos, perforated blousons and a classic trench with nappa leather trim. The brand lauched on etailor Asos in July. www.giaroye.com
Drapers
Brands to Watch
First Impressions
With plenty of spring 09 trade show miles under its belt, Drapers profiles some of the best new brands
C OBERG
Contemporary Norwegian designer Caroline Oberg made her UK debut at Margin with her C Oberg label. For men, there are tailored shorts, knitted polos, wide-necked crew T-shirts and micro-check suits. Women get high-waisted shorts and skirts and standout styles such as a washed linen trench and asuper-soft Capri pant. www.c-oberg.no
TRUE BRIT
Japanese denim brand True Brit made its UK debut at streetwear show Margin/ Included in a men's and women's collection dominated by dark and raw denim are some lighter washes with heavily embroidered yokes and back pockets. Partnering the broad denim collection are T-shirts, lightweight cashmere knits and leather jackets.
VIOLENT ELEGANCE
Berlin T-shirt brand Violent Elegance provides simple geometric prints in neon, balck and tonal white prints and used on pure white crew necks. Inspired by the Bauhaus art movement, styles have an authentic German aesthetic, with simple, well-executed designs. The clean look is juxtaposed by dramatic prints. www.violent-elegance.com
FEE GEE
Unusual pieces including pencil skirts with braces details are a speciality of Fee Gee, which is now in its second season. Sisters and designers Seraphina and Tamsin Davis give the brand a retro feel with ethical credentials - the entire range is made in Ethopia and uses organic cotton with hand-dyed finishes.
GIAROYE
Designers Gia Rahman and Oliver Roye are the duo behind contemporary menswear label Giaroye. Alongside the graphic T-shirts are knitted polos, perforated blousons and a classic trench with nappa leather trim. The brand lauched on etailor Asos in July. www.giaroye.com

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