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MARGIN
  PRESSROOM
Sportswear International

Sportswear International 06 Aug. 2010 MARGIN ATTRACTS CULT PLAYERS Coming to a close on Tuesday, the SS11 edition of London’s trade show weekend proved to be quite a success. To indulge further in streetwear and young fashion, Margin (August 1 through 2) offered the usual mix of worthy start-ups and more established players with an indie edge. Among the crop of youngsters—Margin’s very raison d’etre—Saint Martins graduate Am Golhar’s directional collection of knitwear for men stood out. The designer’s cable knit joggers might well become future classics. Another strong contender was arty tee label Conquer, which pushed a formula best described as poetic and quietly sinister. Tees featuring whimsical illustrations of vintage toys and dancing bears were among the collection’s highlights. Sharing space with the freshmen mentioned above—plus the likes of Trikki, Found, AnyForty, KNK and Emilythepemily­—was cult name Silas, who marked its return to Europe after a few years away from the scene. Other brands that formed part of the Margin mix this season included Obey, St Vacant, WeSC, Makia, Gravis, Duffs, and Dephect.