Margin, renowned for its upscale
streetwear and directional tailoring, has been one of the best
platforms for new talent for the last four years. WGSN reports
from London. |
Attracting a host of new names, Margin had the biggest show to
date covering 9,000 sq ft. The show made the move to the new venue
of the Horticultural Halls to accommodate growing ranges of labels
that have been exhibiting at Margin since its beginning.
Not only is the number of exhibitors increasing, labels
such as Dephect and Lazy Oaf, which used to manage with only one
rail as a stand, have successfully grown their business and
ranges accordingly, consequently requiring more space. Hopefully
this won't jeopardize the intimacy normally praised at Margin shows,
and we continue to see fresh directional brands showcasing and
debuting.
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| Wayne Pinnock |
Margin
venue | |
Over 60 exhibitors attended, with at least half making their
debut at Margin. This season, five new Finnish brands had
chosen the show for their first UK appearance. These included
Annukka Takala, Keto, and Zukale & Huoviala, which are
all recent graduates or students of the University of Art and
Design, Helsinki.
WGSN loves directional, sultry womenswear label Tiia
Vanhatapio and the designer's baby range Quelle Jolie
Bebe. Vanhatapio's two ranges were undoubtedly one of the
highlights of the show.
Margin has also organised an exchange program with International
Fashion Fair (Tokyo) and chose Japanese menswear label Agent Knock
Peaceful to exhibit in London. London-based womenswear streetwear
brand Girlgang showed at IFF Tokyo in July.
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| Dephect stand |
Noodoll
stand | |
Margin is held at the same time as TBC each season, falling on
Sunday and Monday of a designated week. Margin is great for
attracting international buyers to London.
The overall impression for the show this year as it continues to
increase in size with its great new venue, is that it is slightly
more commercial than previous years but is still gaining the
enthusiasm that makes it so special. |
| Fact file
The general feedback was that great contacts were made and
many orders written by most of the exhibitors.
Lots of potential interest from denim and footwear brands
looking to showcase their premium ranges. Margin is
considering a dedicated denim area and a dedicated footwear
area for next season.
Visiting stores included:
Remix, Paris
Market,
Berlin;
Beams; Ships; Taikyo Sangyo; United Arrows; and
Yagi, Japan.
Selfridges; Topshop; Urban Outfitters; Ark;
Cake; Cult clothing; Bread and Honey; Triple S; Potassium;
House of Fraser; Swank; Richmond Classics; Resurrection,
UK.
More tailored collections were introduced to the show such
as Wayne Pinnock, Muffty, Tranzit, Keto, Tiia Vanhatapio, and
Hammer Brand, as well as bankable collections from streetwear
ranges such as Lost Property, Block Headwear, Wendys, Lazy Oaf
and Lady Luck Rules OK.
Contact
Odysseas Constantine
Tel: +44 (0) 77 1033
0805
info@margin.tv
http://www.margin.tv/
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