| Margin |
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| Spring/summer 2007, July 30-31 2006,
London, UK |
| Rebecca Turl, WGSN 08.08.06
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Brands M-Z
Noodoll, Tiia
Vanhatapio, Ubiguity, Waynepinnoklive, Yamama , Zukale
& Huoviala |
Noodoll
Noodoll was the first character to be born creating this cheeky
narrative brand. Since his birth, he's been joined by friends called
noopid, noosa and noobear.
Lifestyle brand based around the themed characters featured on
T-shirts, sweats, bags and of course, toys.
Graphic highlights included clouds, lightning bolts and noodle
towns, or noodoll has a party, which creates the festival bag.
The brand also features a baby range of bibs, hats, T-shirts,
vests, and playsuits all themed with graphic prints of baby town,
noobery and noobirr, hug-me bear and what a windy day.
Key colours include green, grey, chocolate and blue.
Tiia Vanhatapio
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| Tiia Vanhatapio |
Tiia Vanhatapio |
Tiia Vanhatapio | |
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| Tiia Vanhatapio |
Tiia Vanhatapio |
Tiia Vanhatapio | |
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| Quelle Jolie Bebe |
Quelle Jolie Bebe |
Quelle Jolie
Bebe | |
A Finnish designer praised for bringing vintage up to date with
modern femininity. Her bewitching, sultry signature line continues
to merge her subculture roots and obsession for the macabre and
unusual.
Her dark creations are entirely crafted and flawlessly finished
in Finland as she wanted to create a sustainable design company to
help support her country's dwindling economy.
The emphasis was on raw materials such as cotton gauze and dyper
cotton, which combined with sexy tailoring created a romantic and
seductive collection.
Key colours were berry red, gothic gold, charcoal black, powder
white and mouse grey.
All she wants is to be petite, pale and intriguing, but having
been triple awarded and featured in the Design Year Book
2006, it looks like she's getting more than she bargained for.
Her additional sister line Qeulle jolie bebe is a fascinating
baby collection with a functional twist where she's addressed
different methods of wrapping and fastening.
Aimed at design and media-type parents who want their newborns
to look even cooler than them, it's quirky couture apparel born and
raised in Finland. Key colours include black, still white and spanky
yellow.
Ubiquity
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| Ubiquity |
Ubiquity |
Ubiquity | |
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Ubiquity started in 1991 as an independent record label in San
Francisco where it became notorious amoung big industry names such
as DJ Shadow and the Beastie Boys.
In 1995 as the popularity of the label grew, it started to make
T-shirts with designs from illustrators such as Luis Vasquez,
Theresa Castro, Ray Noland and Micke Thorsby.
The collection showed bright, retro-style graphics mixed with
clubland-style modern typography, all moulded around the brand's
love of music and the different genres, brazillian beats, new jazz,
broken beats and hip hop.
With-in Ubiguity was T-shirt label Sunking, and 101 was also
shown for the first time at Margin
Waynepinnocklive
Book worm and designer Wayne has plenty of experience behind him
having working for Moschino and Gianfranco Ferre. This directional
menswear collection made its debut at Margin.
Drawing inspiration from a mix of art, ethnic art, empty perfume
bottles and nature, Pinnok studied the Kukukuklu and Huli of Papua
New Guinea, the Kamayura of Brasil to create this unique concept
brand.
The collection features bold graphic prints inspired by tribal
tattooing, trianglular pockets, drop-shoulder graphics and random
fabric insertions.
Yamama
The designer has her own boutique store in Brighton, stocking
Yamama alongside her brother and sister's label Sugar Hill.
Pretty repeat prints are a strong favorite for her Yamama
customer, alongside quirky brights. She considers the Brighton
customer much more colourful than the London customer.
Highlights include: pretty repeats, fresh animal prints,
super-cute graphic hoodies of fruit repeats and love hearts,
clashing brights, and sexy summer dresses.
All branding is minimal as Isabella believes her customer
prefers the anonymity of Yamama.
Zukale &
Huoviala
Set up by two friends still studying at the University of Art
and Design Helsinki. Miira Zukale is a textile student and Anna
Huoviala a fashion student.
Together they create a basic and refreshing collection inspired
by nature and the elements in a fantasy world where gentle absurdity
of every day life flourishes.
They love the process of working together and it's important for
them to take time over things and get really involved.
Loosely cut out animal shapes create original prints of humming
birds in flight, with bouncing dice and cherry blossom in bloom
combined with a tonal palette of sky blues and grass greens.
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©
WGSN
2006 |
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